American Public University System Public Relations Concepts Paper

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zaorgnapbheg15

Business Finance

American Public University System

Description

Complete a 3 page (1000 word minimum) reflective essay on how you can utilze the information contained in the lesson in your personal and professional life. In your essay be sure to include how public relations concepts can be used during crisis and issues management.

http://davefleet.com/blog/2009/08/25/14-key-attrib...

http://www.marketingprofs.com/articles/2011/6333/n...

https://everything-pr.com/pr-last-cut-corporate-bu...

https://blog.hubspot.com/service/types-of-crisis

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Explanation & Answer

Attached.

Outline
Topic: Public Relations Concepts

I.
II.

Introduction:
Thesis: public relations skills are needed in personal and professional lives. Public
relations can be termed as a strategic communication procedure which forms associations
between the company and the people.

III.

Public Relation Concepts in personal Life

IV.

Public Relation Concepts in Professional Life
a. Management of reputation
b. Promoting the value of the brand
c. Strengthening community relations

V.

Public Relation Concepts in Crises and Issues Management

VI.

Conclusion

VII.

References


Running head: PUBLIC RELATIONS CONCEPTS

Public Relations Concepts
Student’s Name
Institutions Affiliation

1

PUBLIC RELATIONS CONCEPTS

2

Public Relations Concepts
Primarily, the public relations concepts that I have learned in the lesson, can be utilized in
my professional and personal life. In public relations, the term public is usually referred to the
individuals that are either directly or indirectly related to an organization, utilize the services or
products or benefit from it in one way or another. Public relations can be termed as a strategic
communication procedure which forms associations between the company and the people.
Significantly, public relations have changed in the past years because of the high usage of blogs
and less traditional media usage. It is also notable that online communications impact brands, so
public relations skills are needed in personal and professional lives. Critically, these concepts
will help me communicate with other people because more listening is required, especial...


Anonymous
I was struggling with this subject, and this helped me a ton!

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