American InterContinental University Presenting the Marketing Plan Discussion

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onfry016

Business Finance

American InterContinental University

Description

600 words

Primary Discussion Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central).

Students will be expected to post their initial Discussion Board posting by Wednesday of each week. Discussion posts will be graded and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Now that Michelle has all of the pieces of her marketing plan in place, the board is ready to see the final plan. She is apprehensive about this because the board needs to approve the plan for it to move forward. It is imperative that the plan addresses all of the marketing issues discussed to this point, and that it also includes a discussion of how MM will measure the success of the plan after it has been implemented.

Primary Task Response: Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Michelle is happy with how the plan is being put into place. The date and time for the final board meeting has been set when she calls you.

“How will we know if the new product launch is a success?” she asks. “How will we know if what you have suggested really worked? Since I started this company as an entrepreneur years ago, I feel like everything that happens here is my fault or my responsibility. Does that make sense?”
“You’ve been so supportive to me during this whole process,” you say. “Leave it to me. I’ll think about what you’ve said over the long weekend and I’ll be ready to sit down and discuss the details as I prepare the final draft of the plan.”

Based on your original goals and the plan you are putting into place, what will you tell Michelle?

  • What will you measure to determine whether or not your new product plan for MM is a success?
  • What about a contingency plan?
  • Do you need to make recommendations for MM if things do not go the way you hope and expect them to?

Unformatted Attachment Preview

DB assignment 75 points Write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. Michelle is happy with how the plan is being put into place. Based on your original goals and the plan you are putting into place, what will you tell Michelle? Michelle wants you to bring it all together. Please address the following questions (copy each question into DB post then respond underneath the question). What will you measure to determine whether or not your new product plan for MM is a success? • Your response What about a contingency plan? • Your response Do you need to make recommendations for MM if things do not go the way you hope and expect them to? • Your response
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OUTLINE

Presenting the Marketing Plan

Thesis statement: This paper addresses three issues on MM’s marketing plan: What will be
measured to determine whether or not your new product plan for MM is a success, a contingency
plan and recommendations for MM if things do not go the way that is hoped and expected.

I.

What will be measured to determine whether or not your new product plan for MM is a
success

II.
III.

A contingency plan
Recommendations for MM if things do not go the way that is hoped and expected


OUTLINE

Presenting the Marketing Plan

This paper addresses three issues on MM’s marketing plan: What will be measured to determine
whether or not your new product plan for MM is a success, a contingency plan and
recommendations for MM if things do not go the way that is hoped and expected.

I.

What will be measured to determine whether or not your new product plan for MM is a
success

II.
III.

A contingency plan
Recommendations for MM if things do not go the way that is hoped and...


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