Description
Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.
Identify the important attributes for your chosen product and select two key variables for your perceptual map.
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:
- Develop a Summary slide.
- Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).
- Identify a Perceptual map.
- Explain the Map placement.
- Identify your references.
Format your assignment consistent with APA guidelines.
Explanation & Answer
Attached.
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Date:
Each company has a unique strategy
It is important to create a brand name for a
product
Each product hold specific attributes and
variables
A perpetual map is important for market
positioning
Apple is one of the successful company
It has created eye catching brand name
Brand positioning feature greatly in the
marketing strat...
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