University of Technology Sydney Nanjing China Tourism Management Report

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University of Technology Sydney

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Introduction (250 words)

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Body (1900 words)

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Conclusion (350 words)

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Nanjing

REPORT ON NANJING, CHINA
Student Name

Class Name
School Name
Name of Professor
Date

1

Nanjin

Outline
1. Introduction
2. Tourist Market Potential
3. Transport Development
4. Accommodation Development
5. Crisis and Risk Management
6. Social Media Influence
7. Visitor Experience Development
8. Conclusion
9. References

2


Nanjing

REPORT ON NANJING, CHINA
Student Name

Class Name
School Name
Name of Professor
Date

1

Nanjing

2

Report On Nanjing, China
Introduction
China remains to be one of the most favorite tourist attraction sites. For years, people
have been coming from all over the world to witness the beautiful sites that this country
offers. Out of the various places available for tourists to visit, Nanjing is emerging as a
leading destination for people seeking to have new experiences. Nanjing has been the capital
of several Chinese imperial dynasties, republican governments, and kingdoms going way
back from the 3rd century to 1949 (Hunt, 2015). It boasts of rich cultural and historical
heritage, which is evident in the region's unique architecture that includes various museums,
imperial mausoleums, traditional garden buildings, and old temples. There are many places to
visit and many things to do for the tourists that visit Nanjing.
This paper uses Nanjing as a suitable destination to study contemporary tourism, its
benefits, a look at accommodation and transport, and the influence of social media. It is
emerging as one of the favorite tourist spots in recent years. More people continue
discovering the many beautiful destinations available to visit and how it is organized well to
promote tourism. The paper starts by identifying an emerging tourist market segment that
would be an appropriate market for Nanjing, explains the influence of contemporary
transports on the city's growth and development, and identifies current accommodation trends
influencing its development and the potential risks. There is also a discussion about how
social media influences the marketing of the Nanjing and an explanation about some
contemporary visitor experience sectors.

Nanjing

3

Tourist Market Potential
Contemporary tourism is primarily based on the emerging tourist attractions that
provide a different experience to the tourists. Everybody is born different from different
perceptions about things (Partos, Cropper, and Rawlings, 2016). In that regard, tourists are
heterogeneous in that they all have different likes and dislikes. As such, some people or a
group of people might be interested in visiting areas with some specific features according to
what they like to see during their vacation time or the kind of experience they are looking for.
Therefore, it is important to carry out market segmentation of the potential tourists that are
likely to visit a place based on factors such as education, age, occupation, gender, and other
elements. Such information is quite vital for tourism marketers to understand how to tailor
their products and services effectively.
Nanjing's advantageous geographical position and long history culture make Nanjing
rich in tourism resources (Yuan, Gao, and Wu, 2016). For people who enjoy visiting
historical places, diving into the old culture, and experiencing a serene natural environment,
Nanjing is their perfect destination. The city has a huge number of historical sites that convey
many years of Chinese culture and politics.
For instance, The Presidential Palace presents a good opportunity to learn about
Chinese history to visit a site that was inhabited by several leaders in China from 1368 to
1949 as the official residence (Yu, 2017). The Dr. Sun Yat-sen’s Mausoleum and Xiaoling
Mausoleum of Ming Dynasty provide tourists with a unique opportunity to learn more about
the eras of dynasties in China as well as the Nanjing Museum, which is rich in cultural a...


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