Description
You are an internal data management consultant. Your organization wishes to “know its customer” much better in order to improve customer satisfaction and identify up-sell and cross-sell opportunities. Leadership has asked for your advice on a road map for this purpose.
Develop a well-written and well-organized paper that addresses the following:
- How you will find the appropriate sources of record for customers in the organization and gain access to them
- How you will assess the quality of the data in candidate sources of record
- How you will provide a proof of concept for a single view of a customer
- Your recommendation and justification for a pilot project data architecture, which will provide insights into historical and up-to-the-minute activities for any given customer
*** 3-4 pages in APA with two references in text with a reference page ***
Explanation & Answer
Hello friend, Kindly confirm the paper. Feel free to make any inquiry concerning the assignment . Thank you.
Running head: Customer Satisfaction
Customer Satisfaction
Name:
Instructor:
Course:
Date:
Customer Satisfaction 2
Customer Satisfaction
Customers are the backbone of any business or organization, they determine the success
or failure of a company. A company exists so that it can cater for the needs of the customers, the
goals and aims of most companies revolve around the customers and it is the customers that help
the company achieve its goals. Most companies would not exist if they did not have customers
and good, loyal customers at that; companies therefore thrive to keep their customers so that they
can get the repeat business that will be able to sustain them. They do this by putting all their
efforts in ways that will get them new customers and retain the customers they have; this is done
through creating loyalty in their customers to their brands and ensuring customer satisfaction.
There are different levels of customers starting from one time buyers to occasional
purchasers, regular customers and at the top we have advocates for the company’s brands.
Organizations strive to get one time purchasers to become loyal advocates of their products and
they do this through customer satisfaction. Customer satisfaction i...