InstructionsThe purpose of this essay is for you to describe the relationship between the client and the advertising agency as well as to describe the process of advertising design. Compiling effective advertising campaigns involves a partnership between the advertising agency and the company (the client). Through this partnership, advertisements are designed with the goal of reaching the target market in the most effective manner. Compose a two-page, double-spaced essay by addressing the following points:Describe how an advertising agency develops a relationship with a client. Why is this important?Explain how the creative team within an advertising agency utilizes “appeals” and message strategies in the process of designing an advertising campaign.Include an introduction, a clear discussion that demonstrates critical thinking, and a conclusion. Be sure to proofread your work for its organization and proper writing mechanics. Use APA style to format your essay.

TOPIC 1:Procter & Gamble is based in the USA and is one of the world's largest consumer package goods companies selling products such as Tide laundry detergent, Pampers disposable diapers, and Head & Shoulders shampoo. When P&G entered the Japanese market in the 1970s, its corporate name and reputation were virtually unknown there. Several of its brands had been sold by an importer, and they had some consumer recognition. P&G did not, at that time, emphasize its corporate name on its products in the belief that each brand should stand on its own. The two biggest Japanese competitors (Kao and Lion), however, made extensive use of their corporate names, going so far as to identify each new product or improvement to an exiting product in their advertising and prominently on the package as coming from the parent company.If you were managing P&Gs new Japanese subsidiary, would you stick with the P&G philosophy of letting the brands stand on their own, or work to associate them with P&G? Why? Regardless of your first answer, if you were asked to associate every P&G brand with the parent company, how would you make that identification an asset for your business? Use a reference and respond to at least one (1) classmate's post.TOPIC 2:Some people believe that markets should be defined based on their cultures, and that marketers should develop marketing strategies to fit each unique culture where they do business. As we learned earlier in this course, this worked for KFC in China, but McDonald's has succeeded around the world while adapting only slightly to local countries (e.g. lamb burgers in the Middle East, wine in France, and veggie burgers in India). Two downsides to Ms. Mooij's approach are:1. In a highly interconnected world, the existence of different images for the same brand name will become apparent to some consumers through the Internet and travel.2. It is difficult for headquarters to provide guidance and exercise marketing control when its brands re being marketed in different ways to different cultures. As a global marketing director, and based on what you have learned to date, would you seek uniformity in your marketing programs, or something in between? Why? Justify using at least two (2) references. No need to interact.

There is a lot going on at Victoria’s Secret these days. The brand has not been doing well in the last few years, based to a large extent of not embracing consumer preferences and societal changes in body image. This is a good case study that’s fluid and in real-time. This past week, the CEO of VS was ousted (Jan Singer was only on the job for approx. two years) and the coveted annual VS Fashion show completed production in NYC for its early December broadcast.Please use the attached article as your backdrop (you may also use additional resource if you think it will be helpful) Answer the following questions:1. In your opinion, what should Victoria’s Secret do to address changes in consumer preferences and greater acceptance of more diverse body image? Why or why not? Should VS stick to what the brand has always been about or change their image and broaden their product line?2. Regardless of how you answered question 1, let’s assume that VS will begin to broaden its product assortment for different body types and changes its brand positioning, do you think the new product assortment should be under the “Victoria’s Secret” brand or do you think they should consider a new brand or sub-brand? HINT: this question entails not only branding but also segmentation, targeting, and positioning – something that I place a lot of focus on.3. Do you think it’s been a wise decision for VS to focus on product lines such as sports bras and athleisurewear? It looks like Jan Singer has a background that included Spanx and Nike. 4. Based on what the article discussed about Ed Razek, do you think this year’s VS annual Fashion Show (you can look it up online to get news and coverage) will resonate with consumers? Why or why not?