Analysis of George Foreman Grill, assignment help

timer Asked: Sep 3rd, 2016
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Question description

Must be original and 400 words 

This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

George Foreman was a professional boxer who made a comeback by endorsing grills. Foreman does not own the company that makes the grills, but he became the face of the brand. At first, people were not certain whether he was an expert on grills or fat-free cooking, but Foreman soon became thought of as the expert on this product and this type of cooking. Think of the concept of utility and how Foreman’s role as a celebrity endorser affects the marginal utility of these grill products. Answer the following:

  • How do people’s budget, income, and substitution effects fit in?
  • How do you think this influences the demand curve for indoor grill products?
  • Are these choices made rationally?

Tutor Answer

School: University of Maryland

Here is the essay. If there are any questions, please ask. Thanks and have a good night.

George Foreman Grill Marketing Success
The George Foreman Grill is a marketing masterpiece with over one hundred million being sold
since its creation in 1994 by Spectrum Brands. George Foreman was chosen as the spokesperson for
the product which was an indoor electric grill that cooked both sides at the same time. He was the
perfect person to promote the product because of his friendly demeanor and beaming smile. Wha...

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