UTRGC Advantages & Disadvantages of Primary vs Secondary Data Collection Essay

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sngvzn10

Business Finance

University Of Texas Rio Grande Valley

Description

  • Compare the advantages and disadvantages of primary versus secondary data collection.
  • If you were to open a new cafe in Rio Grande Valley, how would you collect consumer insights? Which research techniques would you use? Explain why (considering the weaknesses and strengths of different techniques such as questionnaires, interviews, observation, etc.).
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    Explanation & Answer

    Attached.

    Running Head: DATA COLLECTION

    1

    Pro and cons of primary and secondary data collection mechanisms
    Name
    Institution
    Date

    DATA COLLECTION

    2

    Pro and cons of primary and secondary data collection mechanisms
    Primary data refers to the information collected firsthand from the study area. This data
    can however be used for future researches. Advantages of this data include its reliability as the
    researcher collects what they perceive integral to their study, the collected data shows high level
    of authenticity and objectivity. Since the data is collected by the researches, ownership can be
    exhibited. Realtime collection in thi...


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