Please write a 3 page analysis of the Jollibee Foods case study. You may want to consider the following in your analysis: How was Jollibee able to build its dominant position in fast food in the Philippines? What are Jollibee's competitive advantages and strengths? How were these advantages helpful to fight off McDonalds? How can they leverage their strengths to be successful in the future? and write Which of the three growth options (Papua New Guinea, Hong Kong, California) would you recommend to Noli Tingzon, and why? How would you implement your plan?
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Explanation & Answer
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Running head: JOLLIBEE FOODS CASE STUDY
Jollibee foods case study
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JOLLIBEE FOODS CASE STUDY
Jollibee is a Filipino chain (multinational) dealing with fast food and is owned by Jollibee
Foods Corporation (Bartlett, 2001). There were approximately 1,200 outlets for Jollibee across
the globe as of April 2018. Some of its presence regions include South East Asia, East of Asia
(Macau, Hong Kong), Europe (Italy and the United Kingdom), and North America.
Incorporation of Jollibee was in January 1978 with the end of that year, having opened seven
branches in Metro Manila. Notably, Jollibee is renowned for its American-influenced items,
together with Filipino's casual fares. Yumburger is among its best sales with fried chicken
introduced in the late 1980s (Bartlett, 2001).
How was Jollibee able to build its dominant position in fast food in the Philippines?
There exist several factors that have led Jollibee to dominate the fast-food market in the
Philippines. As mentioned in the company’s history, Jollibee was first an ice cream parlor, which
quickly expanded its selection of the menu. By the year 1978, there were only five locations in