Making Decisions on Product Marketing, law homework help

Sep 4th, 2016
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Question description

Olaf, an executive with Pharma Product Distribution, Inc., has to decide whether to market a product that might have undesirable side effects for a small percentage of users. Based on the Approaches to Ethical Reasoning covered in Chapter 2, how should Olaf decide whether to sell the product? How does the standard of ethics that is APPLIED affect this answer? Compare and contrast two different standards from the six standards discussed and demonstrates how the two choices could lead to different, yet still ethical, answers. You may offer, and defend, your own opinion if it differs from the two standards you choose.

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(Top Tutor) Daniel C.
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Attached.

Running head: MAKING DECISIONS ON PRODUCT MARKETING BASED ON THE BUSINESS

Making Decisions on Product Marketing Based on the Business Law
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1

MAKING DECISIONS ON PRODUCT MARKETING BASED ON THE BUSINESS LAW

2

This situation of deciding whether to market a product that is likely to have undesirable
effects to a small percentage of users presents an ethical dilemma. This is due to the fact that on
one side, the product is likely to greatly benefit the larger percentage of its users; however, the
same product is likely to have side effects to a small percentage. The decision not to market this
products may result to the incurring of loses by the pharmaceutical company due to the high
costs incurred in the research and development of the produ...

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