Description
Assignment Content
Throughout this course, you have been using different analysis strategies to determine best practices for developing your business plan. It’s time to develop a strategic plan that will help you determine where your business is now, where you want to take it, and how you will get there. Your strategic plan will help you implement and manage the strategic direction of your company. In addition, you will communicate the direction of your company to stakeholders.
Develop a strategic plan for the company that you selected at the beginning of your MBA program (or choose any company you'd like) and share your plan with stakeholders.
Create a 10- to 15-slide presentation for key stakeholders to solicit their approval of your strategic plan. Address the following in your presentation:
- An introduction with mission and vision statements
- Core values, ethics, and social responsibility principles
- Analysis of the company’s:
- Internal environment (e.g. strengths and weaknesses related to resources, trademarks, patents, copyrights, or current processes)
- External environment (e.g. opportunities and threats related to market trends, economic trends, demographics, or regulations)
- An evaluation of internal and external environment’s impact on achieving the company strategy
- Create a strategic objective for the company.
- Create short- and long-term goals for achieving the company’s strategic plan.
- Determine methods for collecting data and measuring success of the strategic plan.
Include a reference slide.
Explanation & Answer
Attached.
A Strategic Plan
A CASE FOR APPLE INC
NAME:
Course:
Mission and Vision Statements
Vision statement: “We are on the face of
earth to create great products, and that’s
not changing.”
Mission statement: “To bring the best user
experience to customers through
innovative software, hardware, and
services.”
The two guide business activities and
strategic initiatives taken by the company
Core Values, Ethics, and Social
Responsibility
Apple
is committed to values: accessibility,
diversity and inclusion, respect, and
supplier responsibility.
Also, it promotes ethical conduct, moral
responsibility, equality, and environmental
consciousness.
An example is the solar project that aims
at harnessing renewable sources of
energy to curb environmental pollution
caused by the non-renewables.
Continued…
In
2013, Apple cut ties with Chin...