Description
Course Learning Outcomes:
- Demonstrate a solid understanding of the potential of entrepreneur in today's competitive business world. (Lo 1.2)
- Demonstrate ability to think independently and systematically on developing a viable business model (Lo 1.3 & 3.7)
- Understand the place of small business in history and explore the strengths and weaknesses of small business. (Lo 1.1).
Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.
Write brief notes on the following objectives:
1. Owners
a. Your Business Name, Address, E‐Mail
2. General Business Description (300 – 400 words)
A. What business will you be in? What will you do?
•Mission Statement
•Company goals and objectives
B. Business Philosophy
a. What is important to you in your business?
• To whom will you market your product?
• Describe your Industry: Is it a growth industry? What long term or Short-term changes do you foresee in the industry? How will your company take advantage of it?
• Describe your most important company strengths and core competencies: What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?
• Legal form of ownership: Sole proprietor, Partnership, Corporation, Limited liability corporation (LLC)? Why have you selected this form?
3. Products and Services
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features
MGT402 – Assignment
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Explanation & Answer

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Start-up Business Plan: Save the Day App (STD)
Student Name
Course ID
Instructor Name
Date:
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Start-up Business Plan: Save the Day App (STD)
Starting a business in Saudi Arabia is very interesting. There are huge opportunities for
the app development and marketing. The business idea is to develop an android app. The
application is named as “Save the Date” or short STD app. This application will target all the
people who want help with event planning and management. The purpose of the app is not only
to provide a reliable platform to find restaurants, food spots, and event planners but also to
simultaneously provide all the information about the different packages and price details.
Mission Statement:
“To provide a reliable platform to plan and organize all types of events with
competitive charges and best services and expand the network in the whole country”.
Company Goals and Objectives
As we know life has become very busy, so the purpose of the app is to provide a complete
solution to the users.
•
Sending mails before event invitation to make family and friends excited that they will
be invited to the event.
•
Help the guests in planning their calendars, taking off from the work and getting ready
for the event.
•
Sharing location, accommodation, and dress code information
•
Sending messages, videos, and photographs. Family and friends will apprec...
