BMCC Rigley Pharmaceuticals Expansion Paper

User Generated

znelyva17

Writing

Borough of Manhattan Community College

Description

Prompt

Rigley Pharmaceuticals is a small pharmaceutical manufacturer in the United States. The firm is looking to expand its line of vaccines to Namibia, a country in southwest Africa. The Namibian economy is picking up and the country is looking for vaccines, but navigating the market from abroad is challenging. Rigley’s senior leadership is also wary of taking on 100% of the risk in expanding its product line to a foreign country and would prefer the assistance of a Namibian firm. Given these circumstances, what would be the best method for Rigley to expand to Namibia? Explain the reasoning behind your decision with relevant examples of the benefits of the chosen method.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Running head: RIGLEY PHARMACEUTICALS EXPANSION

Rigley Pharmaceuticals Expansion
Name
Institutional Affiliation
Date

1

RIGLEY PHARMACEUTICALS EXPANSION

2

Rigley Pharmaceuticals Expansion
Introduction
The expansion of a business is a delicate process and should be critically considered and
involve informed decision making. Rigley Pharmaceutical is located in the United States; a first
world country, and it is seeking to expand to a third world country. Hence, the business's success
depends on understanding how the two business environments vary and how they need to adapt
to ensure productivity in the new environment. Various factors influence a company's success
that Rigley leadership should consider. An efficient way to understand the business environment
is by using the PESTLE analysis to monitor and scrutinize the macro-environmental factors that
might influence the business. This method will help in identifying the threats the company may
face and the weaknesses it has.
The PESTLE Analysis
PESTLE stands for the macro-environmental factors, namely, political, economic, social,
technological, legal, and ethical (Perera, 2017). These external factors will influence Rigley's
running and are likely to determine what should be changed or adopted should the company
begin operations in Namibia. Nota...

Related Tags