Temple University Digital Marketing Digital Paradox Essay

User Generated

berbp1124

Business Finance

Temple University

Description

Introduction (10%): Indicate and name a digital paradox in a clear way that captures the attention of readers interested in digital marketing. The paradox may be a paradox listed in Mick and Fournier (1998) or in the MKT 3508 class PPT, e.g., the paradox of “efficiency/inefficiency.”

Application of the Paradox (50%)Illustrate the digital paradox with examples from modern life. Do not use examples from Mick and Fournier (1998) or the class PPT.

Implications (25)%Explain the relevance or potential importance of this digital paradox to marketers and/or consumers.

Style and Format (15%)Write in the manner and tone of a digital marketing consultant. Meet a high standard of grammar, spelling, style and readability. Use a maximum of 1 page.

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Explanation & Answer

Attached.

Running head: DIGITAL PARADOX

1

Digital Paradox
Student Name
Institution Affiliation
Course Title
Professor’s Name
Date

DIGITAL PARADOX

2

Introduction
Technology is way too important in the modern world. It has brought many advantages in
various fields like in industries, education, and Medicine, among others. However, technology
has led to so many digital paradoxes such as competence/ incompetence, assimilation/ isolation,
and efficiency/ inefficiency paradoxes. This paper will discuss the efficiency/ inefficiency
paradox that is caused by technology.
Application of the efficiency/ inefficiency paradox
The efficiency and inefficiency paradox involves saving and wasting time. Technology
saves time in the short run, but can be more inefficient hence resulting in time wastage (Tenner,
2018). The efficiency/ inefficiency paradox can be applied in various fields like in Medicine.
Technology has helped save time, especially in recording and keeping data of patients through
electronic recording. Electronic recording has led to efficiency as the burden of
misunderstanding doctor's handwriting has been solved hence enabling better transfer of patients'
medical records, thus saving tim...


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