The language of advertising claims - jeffrey

Anonymous
timer Asked: Apr 23rd, 2013
account_balance_wallet $35

Question Description

English 033

Sample Ad Analysis Outline 

I. Introduction

 a. Attention Getter - Anecdote, question,etc. which places reader in correct of mind

 b. Introduce topic - shape comment about topic - general to specific 

c. Thesis Statement - State your argument explicitly

 II. Graphics

 a. Elements - images, layout, colors, etc. 

b. Overall effect - how do the support thesis?

 III. Language 

a. Elements - tone, style, form, etc

 b. Overall effect - how do the support thesis?

 IV. Audience

 a. Indicators - magazine, place in magazine, etc.

 b. Overall effect - how do the support thesis? 

V. Analysis

 a. Discuss how these tactics (II, III, IV) reveal an overall strategy - what are the intended effects?

 b. What are the unintended effects? Could they be beneficial, or harmful?

 VI. Conclusion

 a. Restate Thesis 

b. Summarize Main Points 

c. So What? 

1. Why dose it matter? To the culture at large? 

2. What ( if anything) should the reader do? d. Closing - final image or idea you wish to leave the reader with

Tutor Answer

Johny
School: UT Austin

flag Report DMCA
Review

Anonymous
Thank you! Reasonably priced given the quality not just of the tutors but the moderators too. They were helpful and accommodating given my needs.

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors