Select one of the following companies or brands that have become well known in their industry or niche: Netflix, Google, Kleenex, Q-tips, Coke, Honda, Disney, McDonalds, or Verizon.
Research the strategic function of branding in general and for your selected brands using the University Library, the applicable course readings, and the Internet.
Write a 1,050 word paper in which you address the following points:
Cite at least two references other than the course texts.
Format your paper consistent with APA guidelines.
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