Description
You are going to develop a sample design proposal for Santa Fe Frill by answering the following:
- Should a probability or nonprobability sample be used? Why? (2 pts)
- After you have decided on #1 above, what type of sampling should be used – simple random, stratified, convenience etc. Why? (3 pts)
- Given your sampling design in #2 above, discuss 1 advantage and 1 disadvantage in your choice. (5 pts)
- Given the sampling design in #2 above, how will potential respondents be selected for the study? (5 pts)
- In your opinion, what would be a ‘good’ sample size? Be sure to provide a specific number/range of numbers. Otherwise, no credit/grade will be given. Why did you chose this number/range of numbers? Be sure to balance all the factors (such a costs, finding respondents, etc.) before suggesting a number/range of numbers. (5 pts)
Explanation & Answer
Attached.
Running Head: SAMPLE DESIGN PROPOSAL FOR SANTA FE FRILL RESTAURANT
Sample Design Proposal for Santa Fe Frill Restaurant
Name
Institution
Course
Date
1
SAMPLE DESIGN PROPOSAL FOR SANTA FE FRILL RESTAURANT
2
1. Should a probability or nonprobability sample be used? Why? (2 pts)
The case of Santa Fe Grill requires the use of a probability sampling method to conduct its
marketing research to identify the new menu items that would be introduced into its current
menu periodically to increase its competitive leverage. The probabilistic sampling methods will
enable the restaurant to utilize random selection to give every potential customer an equal
opportunity of taking part in the study (Sharma, 2017). As a result, San Fe Grill restaurant will
develop procedures and processes that ensure that all its target participants are represented in this
market study to gather accurate market information that represents the true thought of its
customers.
2. After you have decided on #1 above, what type of sampling should be used –
simple random, stratified, convenience, etc. Why? (3 pts)
Since the restaurant has a limited customer segment within a defined geographical region, the
most effective sampling method for its market research is a simple random sampling technique.
This method will gi9ve Sana Fe Grill restaurant the opportunity to randomly select study subjects
by assigning numbers to all subjects and then randomly selecting participants using a random
number generator (Sharma, 2017). The restaurant will statistically ...
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