Description
Critical Thinking
The purpose of this assignment is to identify and apply Logistics and Supply Chain Management concepts/tools to suggest supply chain process/logistics performance priorities. To this purpose, you should Study chapter 1, 2 and review Fast food industry /Food companies through secondary available information. Think about how you can apply the concepts/tools that you learned in this course.
Select a fast-food company of your choice, research the impact of Covid-19 on that company. Explain why you have come to your conclusions:
The Answer should be 4- 5 pages
The Answer must follow the outline points below:
1. Executive summary (no more than one page)
- Summarize, what is Supply chain process/logistics performance priorities, what Logistics and Supply Chain Management concepts/tools applied to achieve the company’s objective.
2. Background information
- Briefly introduce the company background (e.g., name, products, business size, location, internal/external interesting facts, etc).
3. Problem Description (Covid 19)
- Describe the objectives clearly and specifically.
- The objective may involve either logistics decision-making or process improvement.
4. Application of logistics and Supply Chain Management concepts/tools applied
- Describe, what specific logistics and Supply Chain Management concepts/tools be applied to achieve the objective. This section should make it clear that you understand the concepts/tools you are about to use.
5. Results
- Analyze the expected results of the proposed solution.
6. References
Explanation & Answer
Attached.
Outline for Logistic Management
Executive Summary
•
Supply chain involves acquisition of goods and services and their delivery to consumers.
•
Logistics management is part of supply chain that deal with transportation and storage
planning and programs.
•
Sound logistic and supply chain management are necessary for smooth running of an
organization.
•
McDonald’s food company requires effective logistics management to achieve its
objectives.
Background Information
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McDonald’s food company is located in California, United States.
•
It is the second largest company in the world the high number of employees that it has.
•
It operates in more than 100 countries across the globe.
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Its food products mainly constitute salads, chicken products, French fries, fruits, etc.
Problem Description
•
The covid pandemic resulted into reduced sales volume of the company;
•
The pandemic lead into the reduction of the level of financial return to the company’s
shareholders.
•
The pandemic lowered the customer’s purchasing capability hence resulting into reduced
revenue.
Application of Logistics and supply chain management
•
Customer relationship management is a supply chain concept that help improve customer
service hence enabling the company to achieve its customer satisfaction objectives.
•
The fast and efficient transport and storage system is a logistics management concept that
enables the organization to improve customer service and satisfaction due to quick
delivery of goods and services.
Results
•
Improving customer relationship management is expected to result into increased sales
attributed to improved customer satisfaction.
•
Effective and efficient transport system will possibly enable the organization to fasten its
production and sales rate thus making increasing its revenue.
Reference
•
Amjath-Babu, T. S., Krupnik, T. J., Thilsted, S. H., & McDonald, A. J. (2020). Key
indicators for monitoring food system disruptions caused by the COVID-19
pandemic: Insights from Bangladesh towards effective response. Food
Security, 12(4), 761-768. https://link.springer.com/article/10.1007/s12571-02001083-2.
Ellinger, A. E., Adams, F. G., France, G. R., Herrin, G. D., deCoster, T. E., & Filips, K.
E. (2020). A triadic longitudinal assessment of multiple supply chain participants’
performance and the extended enterprise concept. International Journal of
Physical Distribution & Logistics Management.
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