ECOM 301 SEU Digital Marketing Plan Project Case Study

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Znevnz1187

Business Finance

ECOM 301

Saudi electronic university

ECOM

Description

You work for a company as a digital marketing manager and you've been asked to prepare a comprehensive digital marketing campaign. The campaign will run for the duration of one year, starting January until December 2021.

Important note:

You can choose any company to work with as long as:

  • It is a local company.
  • It is a startup that was established in the last (3 – 6) years, 2014 onwards.
  • It can belong to any industry sector.


    I will suggiest local company for E- commerce it is call RQMNH .. ONCE YOU FIND A GOOD INFORMATION ABOUT THIS COMPANY JUST START .. OR YOU YOU CAN CHANGE IT TO ANOTHER LOCAL COMPANY

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1st Semester 2020 -2021 E-Marketing The College of Administrative and Finance Sciences E-commerce Department E-Marketing (ECOM301) Digital Marketing Plan Project You work for a company as a digital marketing manager and you've been asked to prepare a comprehensive digital marketing campaign. The campaign will run for the duration of one year, starting January until December 2021. Important note: You can choose any company to work with as long as: • It is a local company. • It is a startup that was established in the last (3 – 6) years, 2014 onwards. • It can belong to any industry sector. ECOM 301 Project 1 1st Semester 2020 -2021 E-Marketing Requirements Part 1, around (500) words: Due week 6, on 8/10/2020. (Refer to the Textbook Chapters 2 & 3, and apply the following in the context of your company) 1. Investigate the micro-environment as part of the situation analysis for your company. a. Competitors analysis b. Suppliers and/or Digital Marketing intermediaries. c. Customers’ persona. 2. Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient) a. Technological forces. b. Legal forces. c. Economic forces. d. Political forces. e. Social forces. ECOM 301 Project 2 1st Semester 2020 -2021 E-Marketing Important instructions and Notes Part 1 Part 2 & 1 Part 3 & 2 &1 Due 8/10/2020 Due 05/11/2020 Due 26/11/2020 5 Marks 10 Marks 10 Marks 1. This is an individual work. 2. You will submit online through blackboard. 3. A cover page is required for each submission, one mark will be deducted if there is no cover page. 4. The submitted document needs to be structured as follow: a cover page, assignments’ requirements’, then your answers. without these instructions. 5. The assignments parts will be each submitted on a different date. However, part 2 needs to contain part one, and part 3 needs to contain parts 1 & 2. 6. The reference list, a minimum number of 10 references and citations is required, and you must use APA referencing style. • Quotations must be cited to its resources. 7. The paper styles: • • The format of the paper needs to be introduction, main body and conclusion. Your work needs to be consistent in terms of style, tone and appearance. • Font size: 12. • Font type: Times New Roman, ECOM 301 Project 3 1st Semester 2020 -2021 E-Marketing • Page are numbered. • 1.5 spacing between lines and paragraphs. • Left alignment. 8. Entire project word count, around 2500 words. 9. You must check the spelling and grammar mistakes before submitting the assignment. You can ask someone to proofread your work or use online tools. 10. Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements: paper style, free of spelling and grammar errors. 11. In case of any questions, please refer to your instructor. Best of Luck!! ECOM 301 Project 4 1st Semester 2020 -2021 ECOM 301 Project E-Marketing 5
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Explanation & Answer

Attached.

1st Semester 2020 -2021

E-Marketing

The College of Administrative and Finance Sciences
E-commerce Department

E-Marketing (ECOM301)
Digital Marketing Plan Project
You work for a company as a digital marketing manager and you've been asked to prepare a
comprehensive digital marketing campaign. The campaign will run for the duration of one year,
starting January until December 2021.
Important note:
You can choose any company to work with as long as:


It is a local company.



It is a startup that was established in the last (3 – 6) years, 2014 onwards.



It can belong to any industry sector.

ECOM 301 Project

1

1st Semester 2020 -2021

E-Marketing

Requirements
Part 1, around (500) words: Due week 6, on 8/10/2020. (Refer to the Textbook Chapters 2
& 3, and apply the following in the context of your company)

1. Investigate the micro-environment as part of the situation analysis for your company.
a. Competitors analysis
b. Suppliers and/or Digital Marketing intermediaries.
c. Customers’ persona.
2. Summaries the macro-environment variable your company needs to monitor when
operating the digital marketing campaign. (two or three variables for each force are
sufficient)
a. Technological forces.
b. Legal forces.
c. Economic forces.
d. Political forces.
e. Social forces.

ECOM 301 Project

2

1st Semester 2020 -2021

E-Marketing
SAMI digital marketing campaign
Introduction

Saudi Arabian Military Industries (SAMI) is a military industry company aiming to
localize more than 50% of the Kingdom of Saudi Arabia's military spending by 2030. The
compa...


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