ASSESSMENT 2 BRIEF Subject Code and Title CIN200A Wayfinding Assessment Wayfinding Research Report Individual/Group Individual Length A visual report featuring photographs and diagrams supported by 750 words of text (+/-10%). Learning Outcomes The Subject Learning Outcomes demonstrated by successful completion of the task below include: a) Research, describe and differentiate the theoretical and technical requirements of a broad range of wayfinding systems. b) Analyse an environment in relation to theoretical concepts and wayfinding solutions c) Explain concepts by accurately using language and terminology within the appropriate context. Submission Face-to-face students: Due 11:55pm AEST/AEDT day of class of Module 4. Online students: Due 11:55pm AEST/AEDT Sunday of Module 4. Weighting 20% Total Marks 100 marks Context Navigation from one place to another is a fundamental human activity and an integral part of everyday life. Everyday, we ask questions such as: Where am I? How do I get to where I want to go? How do I get out of here? The task of Wayfinding is to provide appropriate structural and multisensory design responses to these questions. The process of developing an effective and engaging wayfinding system begins with research and an in-depth analysis of the space and the people who use it. Task Summary Research and analyse an existing wayfinding system within a public space. Present a visual report featuring photographs and diagrams supported by 750 words of text (+/-10%). CIN200A_Assessment 2_Wayfinding System Research_Module 4 Page 1 of 8 Task Instructions 1. Choose a Space Select an existing wayfinding system within an outdoor or indoor space. Some examples of spaces that you can choose are: • Your local park • A shopping mall • A tourist attraction or precinct • An art gallery or museum • Your Torrens University campus or any other university campus • An airport, train, bus or transportation hub • A hospital • A large event It is important that you select a space that doesn’t already have a wayfinding system that works well, but one that requires improvement. Post your choice on the discussion board, outlining a specific location (ie. Emporium shopping mall, Melbourne CBD) by the end of Module 1. Your learning facilitator will need to approve your selection. Choose wisely — you will be working on this space for the whole trimester. It also might be helpful to choose a space that is easily accessible as you might need to conduct several site visits. 2. Conduct a Visual Audit Conduct a visual audit of your selected space. Your audit can be guided by the following questions: • • • • • • • • What existing physical wayfinding systems are in place and what role does each play? Are there landmarks within or leading up to the space? Are they placed where they can be easily seen? What are the pieces of signage that may be degrading the effectiveness of the system? Are there other non-wayfinding signage or other visual hindrances in the space that might contribute to ‘visual noise’? How are colours, arrows and pictograms used? What does the existing lettering or typography look like? Can text be read from a distance? Is the use of typography consistent throughout? How is the space lit (natural light, fluorescent lighting)? What are the auditory noise levels like in the area? What materials are used in the current signage? Are the materials appropriate for its function? Does the architecture/design of the space itself aid or hinder navigation? Are paths clearly defined? Do the elements of the wayfinding system reflect the brand of the organisation/company that own or reside in the space? Is there digital wayfinding available (app, online, virtual tour)? Are there safety and security requirements (for children, vandalism)? Is the digital system readily accessible and easy to use? CIN200A_Assessment 2_Wayfinding System Research_Module 4 Page 2 of 8 Take photographs, videos and/or draw diagrams to document your audit. 3. Research the Users Research the users of the space either by shadowing them, conducting interviews with various stakeholders (users, staff, management, etc.) or by conducting a survey. These questions might help guide you in your research: • • • • • How easy/difficult is the current system for them to use? Can they get to where they want to go efficiently? How often do they use the space? How often do they use the wayfinding system? Are many first time users? What do they do in the space? How old are they? What do they do for a living? Where are they from? Do they speak English? Do they have disabilities (Are they in a wheelchair? Are they visionimpaired?)? Do they prefer to use the existing physical signage, a digital guide or would they rather talk to a real person? Do they use the existing signage at all or do they navigate intuitively? You might need to visit the space at different times of the day and at different points during the week (i.e. peak hour vs off-peak, weekday vs weekend), as there may be different types of people who visit the space at different times and days. 4. Prepare your Research Report Prepare a multi-page visual and written report that summarises and analyses your research. Your report should include: 1. Cover page 2. Contents 3. An overview of your selected space: Function, location, history, size, number of rooms/areas, type of activities that happen there, current stress points (transitions, changes in environment, barriers, high traffic areas). This should largely be based on the visual audit you conducted in Step 2. 4. The current wayfinding system: Photographs or diagrams of current wayfinding solutions. Identify their functions (orientation, decision-making, assurance, destination recognition) and analyse the strengths, weaknesses and opportunities of the system as a whole. 5. The current brand of organisation/company that occupies the space and how the identity is reflected throughout the space. 6. The audience: A general overview of who uses the space, at least user 3 personas (include demographic information and what their goals are in the space) and a user journey map that outlines at least one persona’s journey through the space. This should be based on the research you conducted in Step 3. 7. Definition of the problem: A two or three sentence summary of the main wayfinding problem/s in the space based on your research. CIN200A_Assessment 2_Wayfinding System Research_Module 4 Page 3 of 8 8. Conclusion: A brief proposal outlining the general approach that needs to be undertaken in order to resolve the problems defined. 9. References Referencing It is essential that you use appropriate APA style for citing and referencing research. Please see more information on referencing here http://library.laureate.net.au/research_skills/referencing Submission Instructions • Export your report as a multi-page PDF • Submit PDF via the Assessment link in the main navigation menu in CIN200A: Wayfinding. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades. CIN200A_Assessment 2_Wayfinding System Research_Module 4 Page 4 of 8 Assessment Rubric Assessment Attributes Knowledge and Understanding An understanding of the principles of wayfinding and the capacity to articulate them using correct terminology within the appropriate context. Fail (Yet to achieve minimum standard) 0-49% Key wayfinding terms have not been used or used incorrectly to explain findings. Limited understanding of methods required to define wayfinding problems. Demonstrates partially developed understanding of how various factors can affect wayfinding needs. Pass (Functional) 50-64% Key wayfinding terms have been used correctly to adequately explain findings. Basic understanding of methods required to define wayfinding problems. Demonstrates functional knowledge of how various factors can affect wayfinding needs. Credit (Proficient) 65-74% Distinction (Advanced) 75-84% High Distinction (Exceptional) 85-100% Key wayfinding terms have been used correctly to substantively explain findings. Key wayfinding terms have been used correctly to thoroughly explain findings. Key wayfinding terms have been used to expertly explain findings. Thorough understanding of methods required to define wayfinding problems. Highly developed understanding of methods required to define wayfinding problems. Sophisticated understanding of methods required to define wayfinding problems. Demonstrates proficient knowledge of how various factors can affect wayfinding needs. Demonstrates advanced knowledge of how various factors can affect wayfinding needs. Demonstrates exceptional knowledge of how various factors can affect wayfinding needs. Evidence of good visual research or collation of appropriate material. Evidence of diligent visual research or collation of appropriate material. Evidence of meticulous visual research or collation of appropriate material. 20% Research and analysis No/limited evidence of visual research or collation of appropriate material. Evidence of basic visual research or collation of appropriate material. The capacity to research and CIN200A_Assessment 2_Wayfinding System Research_Module 4 Page 5 of 8 identify problems and requirements of a wayfinding system in a specified place. 40% Demonstrates a limited analysis and application of both new and existing knowledge. Displays a limited ability to interpret relevant information and does not relate analysis to defining the problem and proposing solutions. Ideas are disorganised, convoluted and difficult to understand. Writing requires clarity and Demonstrates a basic analysis and application of both new and existing knowledge. Demonstrates a welldeveloped analysis and application of both new and existing knowledge. Displays a basic ability to interpret relevant information, with a basic attempt to relate analysis to defining the problem and proposing solutions. Demonstrates a thoroughlydeveloped and creative analysis and application of both new and existing knowledge. Demonstrates a highly sophisticated and creative analysis and application of both new and existing knowledge. Displays a clear interpretation of relevant information, with a good application of analysis in defining the problem and proposing solutions. Displays a strong interpretation of relevant information and clearly relates analysis to defining the problem and proposing solutions. Displays an advanced interpretation of relevant information, with an excellent application of knowledge to to defining the problem and proposing solutions. Ideas are coherently organised, however, some points are convoluted. Ideas are well-organised, with points presented clearly and coherently. Ideas and information are skilfully organised and are communicated very clearly and coherently. CIN200A_Assessment 2_Wayfinding System Research_Module 4 Ideas and information are professionally organised and are communicated Page 6 of 8 Effective visual and written Communication Presentation of research and analysis in both written and visual form is persuasive, professional and compelling. coherence. Information is often irrelevant and main points are unclear. No use of visual and/or written examples. Overall document structure is vague and information is not easy to access due to poor layout. Information requires greater relevancy, however, some points made are clear with the use of visual and/or written examples. Overall document structure is adequate but information is inaccessible due to poor layout. Information is relevant and all main points are supported by visual and/or written examples. Overall document is clearly structured and information is easily accessible. Information is especially relevant and all main points are well-supported by specific, related visual and/or written examples. Overall document is clearly and logically structured, transitioning smoothly and visually linked. 30% Appropriate citation and references. 10% Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas. Does not use sufficient sources. Demonstrates use of credible and relevant resources to support and develop ideas, however, these are not always explicit or welldeveloped. CIN200A_Assessment 2_Wayfinding System Research_Module 4 Demonstrates use of credible and relevant resources to support and develop ideas. Shows good evidence of attempts to source information. Uses a sufficient number of sources. Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements. Shows evidence of wide scope for sourcing evidence. persuasively, intelligently and coherently. Information is comprehensive and relevant and all main points are very-well supported by meticulously researched related visual and/or examples. Overall document is clearly and logically structured, transitioning smoothly and visually linked; layout is professionally executed and aids in accessing information. Demonstrates use of high-quality, credible and relevant resources to support and develop arguments and position statements. Shows evidence of wide scope for sourcing evidence. Page 7 of 8 Does not include correct references or intext citations; does not use APA 6th style. Uses sufficient sources, however can be greatly improved. Attempt made to include references or in-text citations, however these are sometimes insufficient for research purposes, or incorrect; uses APA 6th style, however may contain some citation or referencing errors. CIN200A_Assessment 2_Wayfinding System Research_Module 4 Incorporates in-text and citations references from suitable sources; uses APA 6th style, however may contain minor citation or referencing errors. Uses an additional number of sources. Uses an extensive number of sources. Incorporates in-text and citations references from suitable sources; uses APA 6th style, containing minimal and or no errors. Incorporates in-text and citations references from suitable sources; uses APA 6th style, containing no errors. Page 8 of 8
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