What strategies and business practices have companies in the same industry used to enter and operate successfully in that country?

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“A” Team Project #2
Kofi Fox, Oluwarotimi Onyoh,
Dina Simon, Catrina Vitez, Raphel Wrenn
AMBA 660, Section 9024

Samsung entrance strategy in South Africa Market

Samsung Electronics South Africa (Pty) Ltd. operates as a subsidiary of Samsung
Electronics Co. Ltd. Samsung electronics (pty) ltd head office is located in Bryanston South
Africa. The Company works in General business activities and the major four categories of
products dealt with include memory storage, mobile devices, electronic and home appliances.
Currently, the company holds a large market share in South Africa. Customers have developed
brand loyalty for its products. Although, the market is composed of many competitors who are a
major stumbling block that has thwarted the company’s ability to maximize the returns. But the
company has remained solid and financially sound. And due to product diversification,
customers from various economic bases have been served accordingly. In addition, the
customer's trust and loyalty in the products where they believe the standard and products quality
is always perfect. Thus, all the above justifies and facilitated the companies entrance strategy.
Despite multinationals encounter of a wide range of challenges during the entrance of
new markets and states, Samsung managed to overcome these challenges. It is a fact that lack of
understanding of a particular State legal framework, cultural difference, customer behaviour,
economic trends, and other deliverables are the main cause for failure. But for the case of
Samsung, it managed to overtake these cons and managed to feature in the first years of
incorporation. The entry mode involved market research which acted as a guide to what to do
and what not to do. Among the notable competitors in South Africa are Aerobatics, Africa
Resonance, Maitra (pty) Limited, Anchor Technologies (pty) Ltd and Blood hood Technologies
(pty) Ltd. Although we always conclude stiff competition is a setback to organizational success
but for some extent, it is an eye opener for an organization to substantially invest in technology.
In fact, it is proved that with technology, everything is possible Hofstede, G., Bond, M. H.

Samsung South Africa has partnered with South African Airways. South African Airways
(SAA) has entered into a partnership with Samsung Electronics South Africa to upgrade the inflight entertainment offering to business class customers travelling o...


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Really useful study material!

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