Description
- Can any firm beat Amazon in the marketplace? If not, why not? If so, how can they best do so? How formidable a competitor is Google for Amazon? Please explain.
- What are Amazon's major strengths? Does it have any weaknesses? Please explain. Is Jet.com a potential concern for Amazon? Why or why not?
- Given the importance of understanding the external environment, why do some firms fail to do so? Provide examples of firms that did not understand their external environment.
- What were the implications of the firm's failure to understand that environment?

Explanation & Answer

Attached.
AMAZON IN THE MARKETPLACE
1
Amazon in The Marketplace
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AMAZON IN THE MARKETPLACE
2
Amazon in The Marketplace
Over the years, Amazon has achieved remarkable gains by providing high-quality goods
and services to its consumers and diversifying the products it sells. In the retail industry, Amazon
remains unbeatable. The retail giant continues to dominate, beating all competitors, even those
formidable such as Google. In recent years, Amazon’s revenue grew f...

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