Utilize the compiled data from the Market Reasearch assignment to
assist you in the development of your final paper. Submit an
international marketing plan on a product (good, service, or idea)
approved by the course instructor, integrating the components listed
below as the basis for the paper.
Describe the product, its features, and benefits.
Describe the target country (the country cannot be the United
States) and the rationale for introducing your product to the target
Discuss the impact of the country’s economic and trade sectors as well as its political, legal, and socio-cultural environment.
Identify and describe the target market, competitors in the market, and the marketing objectives.
Describe the promotional, distribution, and pricing decisions.
Include at least one alternative media approach in your plans to promote
Major findings and conclusions made in the plan must be supported with
at least five references. These references must originate from academic
sources, such as marketing and business journals, as well as government
sources. Credible sources can be found by using the Ashford Online
Library (a minimum of two references should be from the Ashford Online
Library). References must be properly cited in APA style as outlined in
the Ashford Writing Center.
Writing the Final PaperThe Final Paper:
Must be eight to ten double-spaced pages in
length, and formatted according to APA style as outlined in the Ashford
Writing Center. Must include a title page with the following:
Title of paper Student’s name Course name and number Instructor’s name Date submitted Must begin with an introductory paragraph that has a succinct thesis statement. Must address the topic of the paper with critical thought. Must end with a conclusion that reaffirms your thesis. Must use at least five scholarly sources, including a minimum of two from the Ashford Online Library. Must document all sources in APA style, as outlined in the Ashford Writing Center. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center. MUST USE OWN WORDS!!!!!!!!!! NO PLAGIARISM!!!!!!!