AN ETHICAL DILEMMA*
Steven, a junior at Texas University, just started
working part-time at a local fast food restaurant
chain. Although not his dream job, it paid for
tuition and books, and the restaurant gave him
the flexible schedule he needed for school. After
a few months, Steven found he got along well with
all of his co-workers, but it was apparent they did
not respect the company or the management. The
employees made fun of their bosses and treated
the work area like a playground. In some respects,
Steven thought it was a fun environment to work
in, especially after hours when management was
gone for the day. They played their music loudly,
laughed, and talked with one another during the
down times instead of cleaning up their work
areas like they were supposed to. Despite the fact
there were ethical policies telling employees how
they were expected to act in the workplace, these
policies never seemed to be enforced.
One day, while working with his co-worker
Julie on the food assembly table, Steven saw Julie
accidentally drop a meat patty on the floor. Without
so much as a flinch, she bent down, picked up
the patty, stuck it back on the bun, and wrapped
it up. It happened so fast that Steven wasn't even
sure he had seen right—especially since Julie
had done it so casually. Steven watched in dismay
as another worker took the hamburger out to the
customer.
Over the next few weeks, Steven saw others,
including the shift supervisor, do the same thing
with burgers and other products. Once, an entire
cheeseburger hit the greasy floor, was picked
up, and was taken to the customer. This time the
customer complained the burger tasted funny
and sent it back. Steven noticed other unsanitary
practices such as employees not washing their
hands between handling meat and vegetables and
not washing utensils between uses. Obviously, such
practices were against company policies and, if
was no one watching them, and the shift supervisor
also engaged in these activities. Steven felt it was the
company's responsibility to hire good people, so they
were to blame if these things happened.
One day, Steven approached Julie and asked,
"Why do so many people here serve food that has
fallen on the floor to customers?"
Julie thought about it briefly as though she had
never considered it before and replied, “I guess it's
because it would take too much time to get another
beef patty out of the freezer, cook it, and serve it to
the customer. This is a fast food restaurant, after all,
and I'm not interested in hearing customers complain
about the time it takes for them to get their food.
Besides, the restaurants with the fastest service get
a bonus from corporate headquarters. Last year the
supervisors rewarded us with some extra money for
doing our jobs so quickly."
Steven was somewhat taken aback by the
honest reply and asked, "Wouldn't you be disgusted
if you were served dirty food at a restaurant?”
This time Julie's response was quick. She said,
"What I don't know won't hurt me." She walked off.
Several weeks went by and the same practices
continued. Steven became more and more concerned
about the consequences that could happen in an
environment so laid back and unconcerned about
safety and health. It seemed like the more time that
passed, the worse everyone's attitude became.
One day, at the beginning of his shift, Steven
noticed the walk-in freezer had been left open. As he
went to shut the door, he discovered a smell of rotten
meat. It almost made him vomit. "How could this
happen?" he wondered. He threw away the rotten
meat without asking anyone because he was afraid of
what the answer might be.
After Steven threw out the spoiled meat, he
began to wonder how the culture of the restaurant
got to the point of supporting such practices. He
realized the seemingly minor unsanitary practices
allowed major issues to arise that could possibly hurt
someone. Steven felt he should say or do something,
but to whom? He sat down and pondered what he
should do.
reported, the supervisors in charge could get in
trouble and the restaurant would face investigations
from the health department. However, there was
ample opportunity for things like this to occur. There
Part 3: The Decision-Making Process
128
Chap
have to engage in this type of behavior?
2. What are some of the incentives employees might
3. If the organizational culture of the restaurant does
not change, what are some likely outcomes and
FIGU
QUESTIONS | EXERCISES
1. Describe the nature of the organizational
culture in the restaurant. What kind of
opportunities are there for unethical behavior
to occur? Are there any opportunities for
ethical behavior?
consequences?
*This case is strictly hypothetical; any resemblance to real persons,
companies, or situations is coincidental.
o improve ethical decision making in business, you must first understand how indi-
orga-
group,
viduals make decisions in an organization. Too often it is assumed people in
nizations make ethical decisions in the same way they make them at home, in their
families, or in their personal lives. Within the context of an organizational work
however, few individuals have the freedom to personally decide ethical issues independent
of the organization and its stakeholders.
This chapter summarizes our current knowledge of ethical decision making in busi-
ness and provides a model so you may better visualize the ethical decision making process.
Although it is impossible to describe exactly how any one individual or work group might
make ethical decisions, we can offer generalizations about average or typical behavior pat-
terns within organizations. These generalizations are based on many studies and at least six
ethical decision models that have been widely accepted by academics and practitioners.
Based on this research, we present a model for understanding ethical decision making in
the context of business organizations. The model integrates concepts from philosophy,
psychology, sociology, and organizational behavior. This framework should be helpful in
understanding organizational ethics and developing ethical programs. Additionally, we
describe some normative considerations that prescribe how organizational decision making
should approach ethical issues. Principles and values are used by organizations as a foun-
dation for establishing core values to provide enduring beliefs about appropriate conduct.
Therefore, we provide both a descriptive understanding of how ethical decisions are made
as well as the normative framework to determine how decisions ought to be made.
1
A FRAMEWORK FOR ETHICAL
DECISION MAKING IN BUSINESS
As Figure 5-1 shows, our model of the ethical decision making process in business
includes ethical issue intensity, individual factors, and organizational factors such as cor-
porate culture and opportunity. All of these interrelated factors influence the evaluations of
and intentions behind the decisions that produce ethical or unethical behavior. This model
does not describe how to make ethical decisions, but it does help you to understand the
factors and processes related to ethical decision making.
Ethical Issue Intensity
The first step in ethical decision making is to recognize that an ethical issue requires
an individual or work group to choose among several actions that various stakehold-
ers inside or outside the firm will ultimately evaluate as right or wrong. The first step
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