Description
please see attachment. due saturday 17,2016. apa format times new roman font, dbl space, intext citations and references.
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Explanation & Answer
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Proper branding of a product is very necessary as to popularize the product to the
targeted customers and attract them towards the product (Sandhusen, 2010). In the case of
introducing a new product in the market, the marketer requires articulating a clear branding
strategy. Through effective branding, the product going to be offered by the company can be
distinguished from those of the competitors, and competitive advantage can be created.
Product Branding
Branding refers to the process of creation of distinctive and durable perceptions about a
product in the mind of the customers (Kotler & Armstrong, 2014). A brand is a persistent, and
unique product identity in association with the personality, quality desire, and liking of the
customers (Sandhusen, 2010). Branding is a marketing mechanism that helps the marketer to
inform targeted customers about the product, keep product name active in the mind of the
customers, influence recalling the product name in the time of their purchase decisions, and
influence for saying about the product to the others (Marketing MO, 2016).
Benefits of Product Branding
A successful product brand can provide competitive advantage to a product above
competitors’ products in the market (Kotler & Armstrong, 2014). A product will have
competitive advantage other the oth...