Applied managerial marketing, business and finance homework help

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please see attachment. due saturday 17,2016. apa format times new roman font, dbl space, intext  citations and references.

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Applied managerial marketing (mktg630-1603b-02) Objectives-Identify the variables of the marketing mix and gain skill in combining them. Details- Type: Discussion BoardUnit: Developing the Brand Strategy Due Date: Sun, 9/4/16 Grading Type: NumericPoints Possible: 75 Points Earned: 0 Deliverable Length: 750–1,000 words Scenario- Within the Discussion Board area, write 750–1,000 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. This morning, walking into the office, you greet Michelle who says, “I’d like to meet with you tomorrow to develop the branding strategy for the new product. Let’s meet for a working lunch and brainstorming session.” “That sounds great,” you reply. “I’ll schedule the meeting and order in lunch.” Entering your office, you begin to think about the items that you will be discussing during tomorrow’s meeting with Michelle. We haven’t even come up with a product name yet, you think. We also need to work on an advertising slogan or tag line. You know that Michelle has an extensive background in marketing, but you really want to make a good impression and bring a sound branding strategy to the meeting. How are we going to distinguish our product from our competitors? What are the benefits that we are going to highlight in our brand that will meet the needs or wants of our target customers? You create the following list of items that you need to address: Identify in one sentence your overall branding strategy or brand image you want to achieve in the mind of your target segment. Product name Advertising slogan or tag line Product attributes Product benefits
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Explanation & Answer

Here s the answer. Thansk. PLease let me know if any correction is needed.

Proper branding of a product is very necessary as to popularize the product to the
targeted customers and attract them towards the product (Sandhusen, 2010). In the case of
introducing a new product in the market, the marketer requires articulating a clear branding
strategy. Through effective branding, the product going to be offered by the company can be
distinguished from those of the competitors, and competitive advantage can be created.

Product Branding
Branding refers to the process of creation of distinctive and durable perceptions about a
product in the mind of the customers (Kotler & Armstrong, 2014). A brand is a persistent, and
unique product identity in association with the personality, quality desire, and liking of the
customers (Sandhusen, 2010). Branding is a marketing mechanism that helps the marketer to
inform targeted customers about the product, keep product name active in the mind of the
customers, influence recalling the product name in the time of their purchase decisions, and
influence for saying about the product to the others (Marketing MO, 2016).

Benefits of Product Branding
A successful product brand can provide competitive advantage to a product above
competitors’ products in the market (Kotler & Armstrong, 2014). A product will have
competitive advantage other the oth...


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