Description

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Explanation & Answer

Studypool
4.7
Indeed
4.5

Sitejabber
4.4
24/7 Study Help
Stuck on a study question? Our verified tutors can answer all questions, from basic math to advanced rocket science!
Most Popular Content

Network Organization, Addressing, and Routing Protocols 2-4 pages
You have been tasked with reconfiguring the network for your company, which has grown considerably over the past year. You ...
Network Organization, Addressing, and Routing Protocols 2-4 pages
You have been tasked with reconfiguring the network for your company, which has grown considerably over the past year. You have used only static routing in the past, but you do not wish to spend the administrative time required to maintain the routing tables now that the network has grown. You have recently experienced numerous inaccuracies in the routing table caused by entries you made when in a hurry.Criteria for the reconfiguration includes the following:You would like to automate the entry and updating of routing information, but you are concerned about excessive memory and processor utilization if you implement dynamic routing protocols.You also wish to minimize the use of network bandwidth.You prefer that the most efficient use of bandwidth be made so that packets will travel to their destination over the truly shortest path, rather than just the path with the lowest number of hops.You have heard that routing loops can be a problem and wish to avoid them. However, you are concerned that if a link goes down, there should be redundancy so that traffic will go through.In 2-4 page summary, complete the followingHow can you accomplish your objectives?What routing protocols and protocol features will you use to do so?Provide detailed examples.Write a paper using the APA style that summarizes your findings, and provides enough detail to fully support your opinion.

SOCW6311 - Discussion Response to 2 Student - Planning a Needs Assessment (wk8)
Due 04/19/2019 Respond to at least two colleagues by doing all of the following: Indicate strengths of their needs ass ...
SOCW6311 - Discussion Response to 2 Student - Planning a Needs Assessment (wk8)
Due 04/19/2019 Respond to at least two colleagues by doing all of the following: Indicate strengths of their needs assessment plan that will enable the needs assessments to yield support for the program that they want to develop. Offer suggestions to improve the needs assessment plan in areas such as:Defining the extent and scope of the needObtaining important information about the target populationIdentifying issues that might affect the target population’s ability to access the program or services Response to Eric Walters A currently unmet need: An unmet need in Orange County (OC), CA, is to address the homeless population problem (Walker, Park & Robinson 2019). Through data gathering, OC had 2,585 homeless in the 2017 censes, and is expected to have over 3000 in the 2019 count (Walker, Park & Robinson, 2019). As this is a current need that is expanding, the planned intervention might begin with enhanced awareness of the community benefits for the general population and small business owners when the homeless population is cared for and included in the general population (Walker, Park & Robinson, 2010). To plan an outcome that can address their current circumstances and underlying causes that have placed them outside of: normal housing, employment, food sources, pharmacy assistance, and mental and health care, source assessments, they might include an action plan to remedy the concerns of the homeless population (Dudley, 2016). Describe the unmet need and how current information supports your position that a needs assessment is warranted: The OC homeless population in Southern California need homeless problem solutions, that might be developed as new in certain cases, or revised in others (Walker, Park & Robinson, 2019). One potential program for consideration might be securing a homeless site to accommodate the homeless clients not served at sits like the 45 bed Laguna Beach, or the Christian-oriented Orange County Rescue Mission sit in Santa Ana (Gouldings, 2018). This need for additional sits, or improve facilities exist because the current ones are overwhelmed, and the county homeless have nowhere to go other than riverbeds, and open sits, which upset the regular residents, causing them to push the authorities to arrest and move them on (Gouldings, 2018). The arrest and move them on is often illegal if the homeless person is disabled, according to OC judge Carter, and costly if the answer is to arrest (Gouldings, 2018). Identify the sources of information that you might use when conducting a needs assessment, including potential informants: Sources of information would come from resource conformations that frame the currently unmet needs, from sources like: personal interviews, data collection, county court records, and interviews at current homeless shelters, and community stakeholders (Walker, Park & Robinson, 2019). First, although it is a shifting population, the homeless population may be assessed at OC beaches, parks, and riverbeds, by observation, which is open spaces of congregation (Gouldings, 2018). Second, data collection at county court records and censes statistic are open for public scrutiny (Walker, Park & Robinson, 2019). Third, currently operating homeless shelters can shed some light on the factors of homelessness needs from their records (Walker, Park, and Robinson, 2018). Finally, stake-holders, like nearby businesses, and county programs can provide insights from their observations (Walker, Park & Robinson, 2018). Explain who among these potential informants would be valuable resources and why. All involved entities are valuable informants, as they are all personally affected by the homeless conditions in their neighborhoods (Goulding, 2018). First, the homeless individuals can put a human face to the problem (Goulding, 2018). Second, data resources explain the population numbers, and county, and community financial costs of providing service verses financial associated costs of not providing homeless services (Goulding, 2018). Third, the current homeless shelters, and new homeless shelter sites can provide information on program functions and community stake-holders negative and positive views of having a shelter in their neighborhoods (Goulding, 2018). Identify steps for obtaining credible, unbiased information. Credible unbiased information is available through raw data from censes reports (Goulding, 2018). Semi-unbiased information might include police reports on homeless responses and county court records Goulding, 2018). However, other unbiased reports for obtaining credible, unbiased information might be challenging since most stakeholders find homeless populations as either a caring opportunity, duty to help, or as a stain on their neighborhood that they might want to just see go away (Goulding, 2018). The steps to communicate a caring approach, might be providing information about the positive advantages of helping the homeless populations in terms of community betterment and better economic community opportunity costs through creating homeless shelters and rehabilitation opportunities (Goulding, 2018). This community empowerment opportunity might come from news outlets, and community meetings, that narrate the advantage of creating a needed homeless shelter, over disadvantages of ignoring or criminalizing the community’s homeless residence (Goulding, 2018). . References Walker, T., Park, J., & Robinson, A. (2019, February 28). Irvine and 4 other south Orange County cities sued over treatment of homeless people and lack of shelters : The lawsuit puts pressure on south county to address growing homelessness. Retrieved from https://www.ocregister.com/2019/02/28/irvine-and-4-other-south-orange-county-cities-sued-over-treatment-of-homeless-people-and-lack-of-shelters/ Tutty, L.M.,& Rothery, M. A. (2010). Needs assessments. In B. thyer (Ed), The Handbook of social work Methods (2nd ed.,pp.149-162). Thousand oaks Dudley, J. R. (2014). Social work evaluation: Enhancing what we do.(2ND ed, pp. 226–236) Chicago, IL: Lyceum Books Goulding, S. C. (2018, December 19). Tustin City Council approves different site for homeless shelter, after outcry over proposed location near elementary school. Retrieved from https://www.ocregister.com/2018/12/19/tustin-city-council-approves-different-site-for-homeless-shelter-after-outcry-over-proposed-location-near-elementary-school/ Response to Kynesha Post a needs assessment plan for a potential program of your choice that meets a currently unmet need. A program called ‘Mental health Outreach for Mothers’ (MOMS) is geared towards mothers that are overburdened, underserved and exhibit signs of depression (MOMS, n.d.). The issue or need is that many communities do not offer this program due to a lack of resources, or funding. This program or a similar program would be beneficial to the mental health of mothers. Describe the unmet need and how current information supports your position that a needs assessment is warranted. Depression is a feeling that everyone gets sometimes. This can interfere with daily activities and can last for weeks or months. Postpartum depression happens after giving birth. Postpartum is more intense and can last longer (CDC, 2017). A number of factors can add on to postpartum depression such as, a lack of adequate housing, finances and a support system. Identify the sources of information that you might use when conducting a needs assessment, including potential informants. Acquiring statistics from the local health department, social services, mental health department and local parenting agencies would help gain beneficial information. According to Tutty and Rothery (2010), "service providers and management, community members, certain politicians, the funding source, business/trade associations and the actual research workers” will be able to provide statistics and information regarding the population specified. Explain who among these potential informants would be valuable resources and why. The mental health department would be valuable because they do assessments of patients. In these assessments, patients should notate if they are parents, their age, background and employment status. The department of social services or in some place’s child protective services, will have accurate statistics about mother’s, and their history. Reaching out the research workers that have done similar research or worked with this specific population may help me gain insight on potential stakeholders and other needs that I may have missed. Identify steps for obtaining credible, unbiased information. Using a limited amount of resources can increase the chances of obtaining biased information. It is recommended to use "triangulating" or "collecting data from three (or more) sources, each having different perspectives” (Tutty & Rothery, 2010). Utilizing multiple sources can be time-consuming, however, the results will be more credible, and unbiased. The information obtained will help to create a program geared to that specific community and population. References Depression Among Women | Depression | Reproductive Health | CDC. (2017). Retrieved April 17, 2019, from https://www.cdc.gov/reproductivehealth/depression/... Mental health Outreach for MotherS (MOMS) Partnership® | Psychiatry | Yale School of Medicine. (n.d.). Retrieved April 17, 2019, from https://medicine.yale.edu/psychiatry/moms/ Tutty, L. M., & Rothery, M. A. (2010). Needs assessments. In B. Thyer (Ed.), The handbook of social work research methods (2nd ed.,pp. 149–162). Thousand Oaks, CA: Sage. (PDF)
3 pages

Ethics In Policy Making
Ethics refers to the study of theories of morality (Thiroux & Krasemann, 2009). It gives a guide as to how a particular is ...
Ethics In Policy Making
Ethics refers to the study of theories of morality (Thiroux & Krasemann, 2009). It gives a guide as to how a particular issue should be tackled. ...

Stark Law
Two physicians, Dr. S. and Dr. V., leased a nuclear camera so that they
would no longer have to refer their patients to t ...
Stark Law
Two physicians, Dr. S. and Dr. V., leased a nuclear camera so that they
would no longer have to refer their patients to the local hospital for
nuclear imaging. Faced with the prospect of losing over a third of its
$2,274,094 in annual gross nuclear medicine revenues, the hospital
responded by threatening to revoke the doctors’ admitting privileges.
Lengthy negotiations ensued, at the end of which the hospital agreed to
sublease the camera from the two physicians; the camera remained at the
physicians’ offices but other physicians with privileges at the hospital
could use it. Four other local physicians who provided the same or
similar services to patients as Drs. S. and V. brought a qui tam action
alleging that the sublease violated the Anti-Kickback and Stark Acts and
that the defendants falsely certified compliance with those laws in
connection with claims submitted to Medicare in violation of the False
Claims Act.
Note: This is an actual court case and an internet search may uncover
the real case details. You are prohibited from utilizing any source
materials associated with this case. Use of any related materials will
result in a reduction of points on this assignment. This assignment is
being graded based on your ability to critically think on your own and
on the comprehension of the knowledge gained from this week’s resources.
Address the following in this assignment:Carefully review Chapter 7 of your course text and research Stark law. Provide a brief synopsis of the case, identifying the key players. Given the scenario above, analyze whether the actions of Drs. S. and V. violated Stark Law. Provide solid evidence supporting your decision by utilizing
information from the Ashford University Library as well as research
pertaining to the Stark law itself (not the particular court case).
Your paper must be two to three double-spaced pages in length, excluding
the title and reference pages, in APA format. At least two scholarly
sources, not including the course text, must be used and all sources
must be cited in APA style

MRKT 310 UMUC Marketing Strategies for Diet Coke Analytical Review
MRKT 310 Principles of MarketingWeek 8 Writing AssignmentIntegrated Marketing Communications and the Changing Media Lands ...
MRKT 310 UMUC Marketing Strategies for Diet Coke Analytical Review
MRKT 310 Principles of MarketingWeek 8 Writing AssignmentIntegrated Marketing Communications and the Changing Media LandscapeLearning OutcomesIntegrated Marketing Communications. Student understands how integrated marketing communications can add value for customers. Marketing communications objectives. Student can develop marketing communications objectives using the AIDA framework. Promotion mix. Student can select the appropriate promotion tool to be used for different marketing communications objectives.Media strategy. Student can design a simple message and media plan for a product or service offering. DirectionsThis assignment assesses your ability to relate integrated marketing communications concepts to your product or service offering and the target market you selected. Here you will let your creative side shine as you think through how you would design the marketing communications for your product or service to effectively and efficiently communicate a clear, consistent and compelling message to your target market over the next year. You may want to refer to some additional references for more information on message design. A good one isPromotion: Integrated marketing communication (IMC). (n.d.). Lumen https://courses.lumenlearning.com/wmopen-introbusiness/chapter/promotion-integrated-marketing-communication-imc/ Part 1Integrated Marketing Communications. Considering your new target market and any modifications, new product line extensions or new products you may have developed to serve the new target market needs, create your 'Big Idea" to be the basis of the message strategy for all your marketing communications. Marketing communications objectives. In your Week 7 reading you learned about Message Strategies and the Organization's promotion objectives (See, Section 11.5). Write at least three marketing communications objectives using the AIDA framework discussed in the reading. Each of your marketing communications objectives must be specific, measurable, realistic, and have a time limitation (i.e., be a SMART goal).Part 2Promotion mix. For each of the three marketing communications objectives written in number 2, discuss which of the promotion tools would be the best choice to reach each of the three marketing communications objective. One tool must be advertising (traditional or online) You may have more than one promotion mix tool for any given marketing communications objective. Consider and discuss whether you will be using digital marketing in general (email, mobile, social media, etc) or not to reach these goals. Why is this appropriate for this customer or not?Media strategy. Discuss at least two of your media choices that you believe will best reach your target market with your advertising. Be specific with your choices, e.g. HGTV, Rehab Addict, because the product or service is targeting a do-it-yourself target market, or Home Depot website banner ads for the same target market. Or Morning TV National News, Good Morning America and The Today Show, 1st hour because your target market is educated urban workers. If using social media, discuss which social media and how they will be used to accomplish which objective.
Similar Content
Arizona State University Hospital Administration Discussion
Established in 1987, ABC Community Hospital not-for-profit is an acute care hospital located in an east coast Metropolitan...
Is leadership essential to the development of ethical decision making in modern organisations?
Question: Is leadership essential to the development of ethical
decision making in modern organisations?- Think of writin...
Documentary Photography
Select an image, with a caption, from a news source. Think about the following four topics below. Use the information from...
Should a Multinational Corporation (MNC) reduce its ethical standards, writing homework help
MNCs should NOT reduce ethical standards to compete internationally. By reducing ethical standards, MNCs set an example...
CJ 485 SHSU Texas State and The USA Crime Rates Comparison Paper
...
Personal Growth Mindset Scenario Discussion
Growth mindset is a concept you can apply in your academics and on the job. It’s also a way to approach day-to-day life....
Attachment 1 18
t Your Service is a digital tool that lets you communicate online with Wellhaven Insurance customers. You help customers b...
Rules And Traditions
Every culture must have rules which need to be followed by its members. Sometimes those rules and traditions act as a grea...
Annotated Bibliograph Docs
The art form of performance arts has an ancient origin. According to Lisa in 2011, the origin and history of performance a...
Related Tags
Book Guides
As I Lay Dying
by William Faulkner
Robinson Crusoe
by Daniel Defoe
American Gods
by Neil Gaiman
The Eyes Were Watching God
by Zora Neale Hurston
Too Much and Never Enough
by Mary L. Trump
The Unwinding of the Miracle
by Julie Yip-Williams
How to Win at the Sport of Business
by Mark Cuban
The Secret Life of Bees
by Sue Monk Kidd

Get 24/7
Study help
Our tutors provide high quality explanations & answers.
Post question
Most Popular Content

Network Organization, Addressing, and Routing Protocols 2-4 pages
You have been tasked with reconfiguring the network for your company, which has grown considerably over the past year. You ...
Network Organization, Addressing, and Routing Protocols 2-4 pages
You have been tasked with reconfiguring the network for your company, which has grown considerably over the past year. You have used only static routing in the past, but you do not wish to spend the administrative time required to maintain the routing tables now that the network has grown. You have recently experienced numerous inaccuracies in the routing table caused by entries you made when in a hurry.Criteria for the reconfiguration includes the following:You would like to automate the entry and updating of routing information, but you are concerned about excessive memory and processor utilization if you implement dynamic routing protocols.You also wish to minimize the use of network bandwidth.You prefer that the most efficient use of bandwidth be made so that packets will travel to their destination over the truly shortest path, rather than just the path with the lowest number of hops.You have heard that routing loops can be a problem and wish to avoid them. However, you are concerned that if a link goes down, there should be redundancy so that traffic will go through.In 2-4 page summary, complete the followingHow can you accomplish your objectives?What routing protocols and protocol features will you use to do so?Provide detailed examples.Write a paper using the APA style that summarizes your findings, and provides enough detail to fully support your opinion.

SOCW6311 - Discussion Response to 2 Student - Planning a Needs Assessment (wk8)
Due 04/19/2019 Respond to at least two colleagues by doing all of the following: Indicate strengths of their needs ass ...
SOCW6311 - Discussion Response to 2 Student - Planning a Needs Assessment (wk8)
Due 04/19/2019 Respond to at least two colleagues by doing all of the following: Indicate strengths of their needs assessment plan that will enable the needs assessments to yield support for the program that they want to develop. Offer suggestions to improve the needs assessment plan in areas such as:Defining the extent and scope of the needObtaining important information about the target populationIdentifying issues that might affect the target population’s ability to access the program or services Response to Eric Walters A currently unmet need: An unmet need in Orange County (OC), CA, is to address the homeless population problem (Walker, Park & Robinson 2019). Through data gathering, OC had 2,585 homeless in the 2017 censes, and is expected to have over 3000 in the 2019 count (Walker, Park & Robinson, 2019). As this is a current need that is expanding, the planned intervention might begin with enhanced awareness of the community benefits for the general population and small business owners when the homeless population is cared for and included in the general population (Walker, Park & Robinson, 2010). To plan an outcome that can address their current circumstances and underlying causes that have placed them outside of: normal housing, employment, food sources, pharmacy assistance, and mental and health care, source assessments, they might include an action plan to remedy the concerns of the homeless population (Dudley, 2016). Describe the unmet need and how current information supports your position that a needs assessment is warranted: The OC homeless population in Southern California need homeless problem solutions, that might be developed as new in certain cases, or revised in others (Walker, Park & Robinson, 2019). One potential program for consideration might be securing a homeless site to accommodate the homeless clients not served at sits like the 45 bed Laguna Beach, or the Christian-oriented Orange County Rescue Mission sit in Santa Ana (Gouldings, 2018). This need for additional sits, or improve facilities exist because the current ones are overwhelmed, and the county homeless have nowhere to go other than riverbeds, and open sits, which upset the regular residents, causing them to push the authorities to arrest and move them on (Gouldings, 2018). The arrest and move them on is often illegal if the homeless person is disabled, according to OC judge Carter, and costly if the answer is to arrest (Gouldings, 2018). Identify the sources of information that you might use when conducting a needs assessment, including potential informants: Sources of information would come from resource conformations that frame the currently unmet needs, from sources like: personal interviews, data collection, county court records, and interviews at current homeless shelters, and community stakeholders (Walker, Park & Robinson, 2019). First, although it is a shifting population, the homeless population may be assessed at OC beaches, parks, and riverbeds, by observation, which is open spaces of congregation (Gouldings, 2018). Second, data collection at county court records and censes statistic are open for public scrutiny (Walker, Park & Robinson, 2019). Third, currently operating homeless shelters can shed some light on the factors of homelessness needs from their records (Walker, Park, and Robinson, 2018). Finally, stake-holders, like nearby businesses, and county programs can provide insights from their observations (Walker, Park & Robinson, 2018). Explain who among these potential informants would be valuable resources and why. All involved entities are valuable informants, as they are all personally affected by the homeless conditions in their neighborhoods (Goulding, 2018). First, the homeless individuals can put a human face to the problem (Goulding, 2018). Second, data resources explain the population numbers, and county, and community financial costs of providing service verses financial associated costs of not providing homeless services (Goulding, 2018). Third, the current homeless shelters, and new homeless shelter sites can provide information on program functions and community stake-holders negative and positive views of having a shelter in their neighborhoods (Goulding, 2018). Identify steps for obtaining credible, unbiased information. Credible unbiased information is available through raw data from censes reports (Goulding, 2018). Semi-unbiased information might include police reports on homeless responses and county court records Goulding, 2018). However, other unbiased reports for obtaining credible, unbiased information might be challenging since most stakeholders find homeless populations as either a caring opportunity, duty to help, or as a stain on their neighborhood that they might want to just see go away (Goulding, 2018). The steps to communicate a caring approach, might be providing information about the positive advantages of helping the homeless populations in terms of community betterment and better economic community opportunity costs through creating homeless shelters and rehabilitation opportunities (Goulding, 2018). This community empowerment opportunity might come from news outlets, and community meetings, that narrate the advantage of creating a needed homeless shelter, over disadvantages of ignoring or criminalizing the community’s homeless residence (Goulding, 2018). . References Walker, T., Park, J., & Robinson, A. (2019, February 28). Irvine and 4 other south Orange County cities sued over treatment of homeless people and lack of shelters : The lawsuit puts pressure on south county to address growing homelessness. Retrieved from https://www.ocregister.com/2019/02/28/irvine-and-4-other-south-orange-county-cities-sued-over-treatment-of-homeless-people-and-lack-of-shelters/ Tutty, L.M.,& Rothery, M. A. (2010). Needs assessments. In B. thyer (Ed), The Handbook of social work Methods (2nd ed.,pp.149-162). Thousand oaks Dudley, J. R. (2014). Social work evaluation: Enhancing what we do.(2ND ed, pp. 226–236) Chicago, IL: Lyceum Books Goulding, S. C. (2018, December 19). Tustin City Council approves different site for homeless shelter, after outcry over proposed location near elementary school. Retrieved from https://www.ocregister.com/2018/12/19/tustin-city-council-approves-different-site-for-homeless-shelter-after-outcry-over-proposed-location-near-elementary-school/ Response to Kynesha Post a needs assessment plan for a potential program of your choice that meets a currently unmet need. A program called ‘Mental health Outreach for Mothers’ (MOMS) is geared towards mothers that are overburdened, underserved and exhibit signs of depression (MOMS, n.d.). The issue or need is that many communities do not offer this program due to a lack of resources, or funding. This program or a similar program would be beneficial to the mental health of mothers. Describe the unmet need and how current information supports your position that a needs assessment is warranted. Depression is a feeling that everyone gets sometimes. This can interfere with daily activities and can last for weeks or months. Postpartum depression happens after giving birth. Postpartum is more intense and can last longer (CDC, 2017). A number of factors can add on to postpartum depression such as, a lack of adequate housing, finances and a support system. Identify the sources of information that you might use when conducting a needs assessment, including potential informants. Acquiring statistics from the local health department, social services, mental health department and local parenting agencies would help gain beneficial information. According to Tutty and Rothery (2010), "service providers and management, community members, certain politicians, the funding source, business/trade associations and the actual research workers” will be able to provide statistics and information regarding the population specified. Explain who among these potential informants would be valuable resources and why. The mental health department would be valuable because they do assessments of patients. In these assessments, patients should notate if they are parents, their age, background and employment status. The department of social services or in some place’s child protective services, will have accurate statistics about mother’s, and their history. Reaching out the research workers that have done similar research or worked with this specific population may help me gain insight on potential stakeholders and other needs that I may have missed. Identify steps for obtaining credible, unbiased information. Using a limited amount of resources can increase the chances of obtaining biased information. It is recommended to use "triangulating" or "collecting data from three (or more) sources, each having different perspectives” (Tutty & Rothery, 2010). Utilizing multiple sources can be time-consuming, however, the results will be more credible, and unbiased. The information obtained will help to create a program geared to that specific community and population. References Depression Among Women | Depression | Reproductive Health | CDC. (2017). Retrieved April 17, 2019, from https://www.cdc.gov/reproductivehealth/depression/... Mental health Outreach for MotherS (MOMS) Partnership® | Psychiatry | Yale School of Medicine. (n.d.). Retrieved April 17, 2019, from https://medicine.yale.edu/psychiatry/moms/ Tutty, L. M., & Rothery, M. A. (2010). Needs assessments. In B. Thyer (Ed.), The handbook of social work research methods (2nd ed.,pp. 149–162). Thousand Oaks, CA: Sage. (PDF)
3 pages

Ethics In Policy Making
Ethics refers to the study of theories of morality (Thiroux & Krasemann, 2009). It gives a guide as to how a particular is ...
Ethics In Policy Making
Ethics refers to the study of theories of morality (Thiroux & Krasemann, 2009). It gives a guide as to how a particular issue should be tackled. ...

Stark Law
Two physicians, Dr. S. and Dr. V., leased a nuclear camera so that they
would no longer have to refer their patients to t ...
Stark Law
Two physicians, Dr. S. and Dr. V., leased a nuclear camera so that they
would no longer have to refer their patients to the local hospital for
nuclear imaging. Faced with the prospect of losing over a third of its
$2,274,094 in annual gross nuclear medicine revenues, the hospital
responded by threatening to revoke the doctors’ admitting privileges.
Lengthy negotiations ensued, at the end of which the hospital agreed to
sublease the camera from the two physicians; the camera remained at the
physicians’ offices but other physicians with privileges at the hospital
could use it. Four other local physicians who provided the same or
similar services to patients as Drs. S. and V. brought a qui tam action
alleging that the sublease violated the Anti-Kickback and Stark Acts and
that the defendants falsely certified compliance with those laws in
connection with claims submitted to Medicare in violation of the False
Claims Act.
Note: This is an actual court case and an internet search may uncover
the real case details. You are prohibited from utilizing any source
materials associated with this case. Use of any related materials will
result in a reduction of points on this assignment. This assignment is
being graded based on your ability to critically think on your own and
on the comprehension of the knowledge gained from this week’s resources.
Address the following in this assignment:Carefully review Chapter 7 of your course text and research Stark law. Provide a brief synopsis of the case, identifying the key players. Given the scenario above, analyze whether the actions of Drs. S. and V. violated Stark Law. Provide solid evidence supporting your decision by utilizing
information from the Ashford University Library as well as research
pertaining to the Stark law itself (not the particular court case).
Your paper must be two to three double-spaced pages in length, excluding
the title and reference pages, in APA format. At least two scholarly
sources, not including the course text, must be used and all sources
must be cited in APA style

MRKT 310 UMUC Marketing Strategies for Diet Coke Analytical Review
MRKT 310 Principles of MarketingWeek 8 Writing AssignmentIntegrated Marketing Communications and the Changing Media Lands ...
MRKT 310 UMUC Marketing Strategies for Diet Coke Analytical Review
MRKT 310 Principles of MarketingWeek 8 Writing AssignmentIntegrated Marketing Communications and the Changing Media LandscapeLearning OutcomesIntegrated Marketing Communications. Student understands how integrated marketing communications can add value for customers. Marketing communications objectives. Student can develop marketing communications objectives using the AIDA framework. Promotion mix. Student can select the appropriate promotion tool to be used for different marketing communications objectives.Media strategy. Student can design a simple message and media plan for a product or service offering. DirectionsThis assignment assesses your ability to relate integrated marketing communications concepts to your product or service offering and the target market you selected. Here you will let your creative side shine as you think through how you would design the marketing communications for your product or service to effectively and efficiently communicate a clear, consistent and compelling message to your target market over the next year. You may want to refer to some additional references for more information on message design. A good one isPromotion: Integrated marketing communication (IMC). (n.d.). Lumen https://courses.lumenlearning.com/wmopen-introbusiness/chapter/promotion-integrated-marketing-communication-imc/ Part 1Integrated Marketing Communications. Considering your new target market and any modifications, new product line extensions or new products you may have developed to serve the new target market needs, create your 'Big Idea" to be the basis of the message strategy for all your marketing communications. Marketing communications objectives. In your Week 7 reading you learned about Message Strategies and the Organization's promotion objectives (See, Section 11.5). Write at least three marketing communications objectives using the AIDA framework discussed in the reading. Each of your marketing communications objectives must be specific, measurable, realistic, and have a time limitation (i.e., be a SMART goal).Part 2Promotion mix. For each of the three marketing communications objectives written in number 2, discuss which of the promotion tools would be the best choice to reach each of the three marketing communications objective. One tool must be advertising (traditional or online) You may have more than one promotion mix tool for any given marketing communications objective. Consider and discuss whether you will be using digital marketing in general (email, mobile, social media, etc) or not to reach these goals. Why is this appropriate for this customer or not?Media strategy. Discuss at least two of your media choices that you believe will best reach your target market with your advertising. Be specific with your choices, e.g. HGTV, Rehab Addict, because the product or service is targeting a do-it-yourself target market, or Home Depot website banner ads for the same target market. Or Morning TV National News, Good Morning America and The Today Show, 1st hour because your target market is educated urban workers. If using social media, discuss which social media and how they will be used to accomplish which objective.
Earn money selling
your Study Documents