Sources of Comparison Between Social Groups Culture & Subculture Discussion

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Please write you won opinion about each part (this discussion is about personal experience make sure to use your experience). (please remember the two parts are separate. so, you are making an article for each part) Note: no resource needed. QUESTION 1: Reference groups are groups that serve as sources of comparison, influence, and norms for peoples’ opinions, values, and behaviors. These include such as: a) your family (which may be considered the most important as you learned and developed knowledge and skills from), b) your culture/subculture, c) your social groups (friends, co-workers, memberships), or d) celebrities you admire (i.e., symbolic groups, whose lifestyle or image you may aspire to have). • • Discuss how each of these reference groups has influenced your purchases. Indicate whether its influence is comparative or normative (or possibly, both) and explain your answers. (250 words needed) QUESTION 2: we are exploring more in-depth the impacts and relations of family and social class to consumer behaviors. Describe members in your family and their roles within the unit as pertaining to consumption-related behaviors. We have learned that family is a powerful reference group that serves as a consumer socialization agent. Share a few stories about your family or your upbringing that you believe significantly contribute to how you are as a consumer. (250 words needed) QUESTION 3: • • Without relying on any objective measures, how do you define yourself/your family in terms of social class? Do you think your consumption behaviors and purchases correspond to the defined social class? Explain thoroughly with examples. Now, use the objective measures/variables including household income, wealth, source of income, occupation, education, place of residence to determine your/your family social class. Do you find any difference to the previous definition and whether your social class and consumption behaviors/purchases correspond? (250 words needed)
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Running Head: REFERENCE GROUPS

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Name
Institution
Course
Date

REFERENCE GROUPS

Question 1
The family has been considered as the most significant among various reference groups.
However, my family has emerged to have the power to influence my purchases in many ways.
For instance, my family will determine the kind of clothes I am going to buy. My family can
have specific restrictions on the sort of clothes I will buy and my dress code. The limitations
might be against the wearing of indecent clothes.
Moreover, my culture is likely going to influence my purchases. For example, my culture
is against excessive consumption of alcohol on female teenagers. As one of the female teenagers,
my culture will not permi...


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