Description
“Jadawel” a major retailer of household products in Saudi Arabia, had experienced steady growth during the past ten years since inception i.e. 2009. Mr. Badar, Marketing manager of the company has left the company in 2019. Mr. Hesham al Harby, who was working with Mr. Badr since 2009, now became marketing manager.
The company has been experiencing steadily declining sales in an increasingly competitive and growing market from last one year.Even after increase in sales force, sales were not meeting expectations, and had not been for some time. In fact, sales had begun to decline in a market that still appeared to be growing with more competitors chipping away at a market the company once owned. Rashid, a sales executive who joined the company in December 2019, said that he could not get proper training form the company. In a feedback of Customer, Jadawel’s product price is costly and lack of seasonal offers.
Mr. Khaled Al-ghassini, CEO has hired you to help him in increasing the company’s annual growth rate and ultimately its profitability.
“Jadawel” has 25 retail stores located mostly in shopping malls in almost all the big cities in Saudi Arabia. Total revenue from the 25 stores has declined, despite major back-end cost savings.
Assignment Question(s):(Marks 05)
- Identify the problem. [and other sub problems]
- What could be the causes of problem?
- Gather information: What information should you gather that would be helpful to know before making a decision?
- Consider the various choices of solution?
- Make the decision.What should you do?
- Evaluate the decision.Why do you think this is the best decision possible?
- Main problem:……………………………………..
- Other problems:
- Cause of the problem- 5 Why Technique
- Why-1
- Why-2
- Why-3
- Why-4
- Why-5
- Develop a Cause and Effect Diagram
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Explanation & Answer

Attached.
Running head: CRITICAL THINKING CASE STUDIES
Critical Thinking Case Study: A Case of Jadawel Retail Business
Student’s name
Institution of affiliation
Date
1
2
CRITICAL THINKING CASE STUDIES
A Case of Jadawel Retail Business
1. Identify the problem (and other sub problems)
a. Main problem
The major problem facing Jadawel retail stores is decreased sales which have led to
decreased profit margins for the company.
b. Other problems
The losses could also be attributed to customer dissatisfaction.
Inadequate training for its employees,
Poor marketing strategies like lack of seasonal offers to customers.
2. What could be the causes of the problem?
Jadawel lacks proper management, from the top ranks of marketing management, down
to the sales executive who claimed inadequate training upon recruitment.
a. cause of the...
