Description
1. Describe the difference between chain stores and franchises.
Explanation & Answer
Attached.
Running head: MARKETING
1
Marketing
Institution Affiliation
Date
MARKETING
2
Chain Stores
Chain stores, also known as multiple stores are businesses owned by one company but
are located in different locations. These stores have several branches that are under one central
management. These stores bear the same name and external outlook in all the branches. They
specialize in the sale of one particular product and are they share the same brand. Chain stores
have become widespread in various parts of their world due to their efficiency in shopping for
customers.
Chain stores are characterized according to the goods they specialize in and their locality.
Some chains stores are spread over a small locality like a single city and this makes them local
chain sto...
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