Attached.

PROPOSAL TO SET UP A FITNESS STUDIO
20/10/2020

ABSTRACT
This proposal aims to present a program to provide the old and disabled in society with
physiological services at disposal. The program will also diversify the contribution of physical
therapists to our communities. Individuals in the assisted living center will evaluate their general
well-being, fitness, and primary health upon which the physical therapists will offer
recommendations as appropriate. Additionally, physical therapists will also schedule and help
clients exercise; they will also follow up to know their progress. Physical therapy is a form of
rehabilitative health that uses special equipment and designed exercises to improve or regain
physical activity (Siemonsma, Blom, Hofstetter, van Hespen, Gussekloo, Drewes & Meeteren,
2018).
A physical therapist is a licensed and trained medical personnel with experience in
restoring mobility and physical function, identifying physical abnormalities, promoting proper
function and physical activity, and upholding physical position. Physical therapy is an essential
component of healthcare appropriate for children born with musculoskeletal defects to adults
with effects of surgery or injury, adults with sciatica issues, and old post-stroke individuals.
Physical therapy takes a direct and personal approach to meeting the client's health needs. For
patients with problems resulting from diseases or injury, physical therapy facilitates recovery.
Physical therapy makes patients more mobile, more muscular, relief their pain, helping them
return to work or recreation, and retain the injured area. Physical therapy is essential in helping

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shorten the rehabilitation period of patients. Self-care and home-care are crucial elements of
every patient's treatments.

1. Executive Summary
A fitness studio is a unique facility focused on providing lifestyle enhancement to
clients in an adult-oriented environment yet a friendly one. As a first-class facility, the
studio will offer the most incredible attention and personal service to all members. The
facility will customize programs to match the needs of all members, from beginners to
professionals. The fitness studio's mission will be to provide nutritional solutions and firstclass fitness to enhance members' well-being.

2. Proposal Description
The state of health care crisis in our country, coupled with present demographic
conditions, threatens employee productivity and increases the problem. These conditions
signal a favorable market condition for setting up this fitness center (Anastasiia, 2019).
This innovation bases on the fact that it costs less to avert an illness or injury than to cure
it. Additionally, healthy workers are more productive than sick ones. Traditional efforts
towards contemporary health care issues are inappropriate; prevention is the way to go,
promoting good health for all. This approach emphasizes promoting good health and
promotion; it is proactive and will yield enormous benefits for this living center.

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The General start-up costs of setting up a fitness studio include costs
associated with acquiring a business permit, which costs around $2,000. The type of
equipment needed depends on the services to be offered within the studio. The
Primary required physical therapy is treatment tables, which retail at around $1,500.
Treadmills retail at about $1,800, an upright bicycle at $800. Heart-beat monitors
retail at approximately $150. Other equipment that may be needed is the ultrasound
muscle simulator, which costs $3,600 each. This new venture may begin with on a
small scale, then be built into expansion in the future. The fitness studio can be set
up within the living center, and future growth is in a leased space for at least ten
years. Staff for the new facility should be paid on a commission basis. This is the
ideal payment option; it will encourage the physical therapist to create their clients.
However, the commission basis remuneration method should be adopted after the
fifth month when the business is perfectly set—the average salary for a therapist is
$82,000

3. Market Assessment
The country's fitness industry has been experiencing tremendous growth, with
revenues in this industry totaling 3,564,548.67 USD annually. Membership in these fitness
facilities is roughly 25% of the population. Personal training is the leading segment of
Physical therapy. This trend is expected to extend over the years. The competition within
the fitness industry is vast, fragmented, and diverse. The number of fitness studios is
increasing rapidly, especially in the densely populated states. The fitness market has

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become more specialized, providing unique and varied services to members. The industry
of more specialized fitness services is not enough to sustain the rising demand.
With the rising uncertainty and the future of the healthcare system, an opportunity
exists in psychotherapy. The increased incidents of chronic illnesses, obesity, and injury
inspire the need for a medically integrated, outcome-based, and preventable mode of
medical fitness. Exercise and healthy eating play an essential role in the prevention and
treatment of chronic illnesses (Ardern, Glasgow, Schneiders, Witvrouw, Clarsen, Cools &
Mutch, 2016). Setting up a fitting studio will combine physiology and medicine and body
endocrinology to develop a healthcare model that restores vitality and health in patients,
creates permanent outcomes, and heals degenerative health issues.
Adding physiotherapy in the assisted living center is an excellent approach towards
expanding the service's roster. Annually, millions of individuals handle injury recovery
(Ardern, Glasgow, Schneiders, Witvrouw, Clarsen, Cools & Mutch, 2016). Additionally,
the demand for physical therapy is rising. Moreover, patients who have suffered injuries
fear hurting themselves again, are embarrassed to ask help from neighbors, and are
nervous; offering a fitness studio with well-trained personnel is key in encouraging clients
currently or those who have suffered an injury (Van De Graaf, Noorduyn, Willigenburg,
Butter, De Gast, Mol & Poolman, 2018). The fitness studio will provide such persons a
staff to help them manage their pain, improve mobility, and sustain them in the path
towards full recovery.
A fitness studio staffed with licensed physical therapists will facilitate the
customization of a therapy program to encourage lifestyle changes and activities necessary
to improve the overall well-being and prevent further injury. P...