HOSP4060 Hospitality Strategy Design & Execution Seminar Assignment: Competitive Profile Matrix (CPM) For this exercise, you will develop a Competitive Profile Matrix (CPM) for Disney World, Universal Studios (FLA), and Busch Gardens (FLA). The main component of the CPM is the Critical Success Factors. Critical Success Factors are activities critical to the success of an organization. Using the attached worksheet, select 5 Critical Success Factors from the table listed below that you feel are critical to the theme park industry. Once you have selected the five, develop a CPM for Disney, Universal and Busch Gardens. Weights range from 0.0 to 1.0 with the total weighted score equaling 1.0. Weights Indicate the relative importance of that factor to being successful in the industry. Ratings are assigned to each company as to whether each Critical Success Factor is a strength or a weakness to the organization. (1= major weakness; 2= minor weakness; 3= minor strength; 4= major strength) Explain, with a clear and insightful response, why you chose the selected critical success factors. Explain, with a clear and insightful response, your rational for assigning the ratings to each theme park. Availability of Seasonal Personnel Management Location of Facilities Adoption to New Technologies Price Competitiveness Quality of Attractions Entertainment Value Customer Loyalty Facility Maintenance Theme Park Reputation Advertising Market Share Customer Satisfaction Brand Positioning Fast Pass Technology Attraction Wait Times Mobil Apps Skilled Employees Customer Expectations Park Cleanliness Parking Attraction Innovations Security Food & Beverage Outlets In-Park Transportation Competitive Profile Matrix Critical Success Factor 1 2 3 4 5 Total Weight Disney Rating Score Universal Rating Score 0 0 0 0 0 0 Busch Gardens Rating 0 0 0 0 0 0 Explain, with a clear and insightful response, why you chose the selected critical success factors. Explain, with a clear and insightful response, your rational for assigning the ratings to each theme park. Busch Gardens Score . me park. 0 0 0 0 0 0 Competitive Profile Matrix HOSP4060 Hospitality Strategy Design and Execution Seminar In God we trust; All others must bring Data - W. Edwards Demming 2 Industry Analysis: Competitive Profile Matrix (CPM) • Identifies an organizations Major Competitors and their strengths & weaknesses in relation to a sample firm's strategic positions • Critical success factors include internal and external issues 3 4 Major Competitors • A company in the same industry or a similar industry which offers a similar product or service. 5 Critical Success Factors • Are the essential areas of activity that must be performed well if you are to achieve the mission, objectives or goals for your business or project. • By identifying your Critical Success Factors, you can create a common point of reference to help you direct and measure the success of your business or project 6 Sample Critical Success Factors • • • • • • • • • • 7 Advertising Market Share Product Quality Inventory System Price Competitiveness Customer Loyalty Financial Position Sales Distribution Global Expansion Customer Service • • • • • • • • • • Management Organization Structure Management Experience Production Capacity Product Variety E-Commerce Employee Retention Leadership Attracting New Customers Employee Training CPM Weights • Weights – Indicate the relative importance of that factor to being successful in the firms industry. – Weights range from 0.0 (not important) to 1.0 (Very Important). – The sum of all weights must equal 1.0 8 CPM Rating • Rating – Refer to whether the Critical Success Factor is a strength or a weakness to the organization. – 4 = Major Strength – 3 = Minor Strength – 2 = Minor Weakness – 1 = Major Weakness 9 Sample: Starbucks CPM Starbucks Critical Success Factors Rating Score Rating Dunkin Donuts Score Rating Score 1 Advertising 0.05 4.00 0.20 3.00 0.15 3.00 0.15 2 Product Quality 0.20 4.00 0.80 2.00 0.40 3.00 0.60 3 Product Variety 0.10 3.00 0.30 4.00 0.40 3.00 0.30 4 Price Competiveness 0.20 2.00 0.40 4.00 0.80 2.00 0.40 5 Financial Position 0.05 3.00 0.15 4.00 0.20 3.00 0.15 6 Customer Loyalty 0.10 2.00 0.20 3.00 0.30 4.00 0.40 7 Global Expansion 0.10 3.00 0.30 4.00 0.40 4.00 0.40 8 Customer Service 0.20 4.00 0.80 3.00 0.60 3.00 0.60 9 0.00 0.00 0.00 10 0.00 0.00 0.00 3.15 3.25 3.00 Total 10 Weight McDonalds 1.00 
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