Description
The next step toward completing the Rhetorical/Genre Analysis Memo assignment is to collect examples (artifacts) of the genre for which you've selected. We'll do this work in association with the Week 3 Discussion.
After you've collected 3-5 artifacts of the genre you've selected, use the Analyzing Genres document (below) to investigate and interpret patterns across artifacts.
The deliverable for this assignment is to submit your answers to the questions listed on the Analyzing Genres document. The purpose is to better understand the patterns of the genre on which you've selected to focus for project one, noticing patterns of context, audience, purpose, layout, and style. When appropriate, pull in examples from the artifacts you've collected to help support your answers. This analysis will serve as the data for developing your Rhetorical/Genre Analysis Memo.
Note: When considering the language most commonly used, this does not refer to English, Chinese, Spanish, etc. Instead, look for keywords, key phrases, and/or patterns of speech commonly used across your artifacts.
ANALYZING GENRES
When working with genres, it is important to understand what the conventions of that genre
are—how is that genre different from other genres? What are the defining characteristics of this
type of text?
Here are some steps to follow that may help you discover a genre’s conventions:
COLLECT SAMPLES OF THE GENRE
STUDY THE SITUATION OF THE GENRE:
Where does this genre appear?
Who uses this genre?
Who writes/creates this genre?
When is this genre used?
What is the purpose of this genre? Why is it created and used?
IDENTIFY AND DESCRIBE PATTERNS IN THE GENRE’S FEATURES
What content is typically included in this genre?
What content is excluded?
How are the texts in this genre structured? What parts? How organized?
In what format are the texts of this genre presented? Layout?
What kind of language is most commonly used in this genre?
ANALYZE WHAT THESE PATTERNS REVEAL ABOUT THE SITUATION
What do participants have to know or believe to appreciate this genre?
Who is invited into the genre, and who is excluded?
What values, beliefs, goals, and assumptions are revealed through the genre’s patterns?
How is the subject of the genre treated?
What content is considered most important?
What content is ignored?
What actions does the genre help make possible?
What attitude toward people and the world are implied in this genre?
What does this kind of text/genre tell us about our culture?
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Explanation & Answer
Attached.
Running Head: GENRE ANALYSIS
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Genre Analysis
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Institution Affiliation
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GENRE ANALYSIS
Introduction
Press releases genre refers to short pieces that are often issued by companies so that they
communicate newsworthy information to the public and the journalist community. Press releases
are often put on newspapers and websites of the corporate institutions. The genres of press
releases are informative and offer sufficient information of what the public may need but act to
be self-promotional at the same time (McLaren, 2008). This genre has a communicative purpose
that motivates themes and conventionalizes the discourse of communities. This paper seeks to
explore the press releases (finance) genre, its artifacts, and analysis of the genre and its patterns.
Three Artifacts of the Press Releases Genre (Finance)
The press releases genre consist of corporate, corpus and conventions artifacts that run its
operations and determine what is revealed to the public and what is kept private. The corporate
artifact acts as the response to communicative needs of an organization. This artifact handles
recurrent situations of businesses, and its communicative purpose is not rooted to individual
constructions. An example of the corporate artifact includes organizing meetings to report about
the company’s accomplishments, challenges, and future expectations. Corpus is of...
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