Description
1. Intronics Corporation, a manufacturer of electronic circuit boards, reaches the market through the services of 75 manufacturers’ agencies. Most of the agencies average two sales agents who call on Intronics customers. The agents also represent seven to eight other manufacturers that produce noncompetitive products. Intronics wants to eliminate the agents and develop its own company sales force. How many salespeople do you think Intronics will have to hire? What issues affect your assessment of how many salespeople are needed?
2. IPM, Xeorox, P&G, and many other companies have recognized to better serve their largest customers. How might a global company reorganize itself to maximize effectiveness with its most important customers? As senior sales management, how would you define “most important” customer (by current sales, future potential sales, or some other criteria)?
3. The chapter mentions the theory of transaction cost analysis (TCA). What role does TCA play in the decisions to use a company sales force rather than an independent manufacturers’ agents?
4. Telemarketing has resulted in the development of inside sales force. Some companies assign sales trainees to the inside or telephone sales force as part of the training program in preparation for an outside sales position. Other companies view the two positions as separate. What functions would an inside (telephone) sales force performed? How would these functions differ from those performed by the external sales force? How would compensation plans differ if they differ at all? How might social media and online tools best be used to augment telemarketing/inside sales force?
5. LaMarche’s Enterprise manufacturers both technical and nontechnical products. Its sales forces are organized in the same manner. The technical sales force has 175 people, and the nontechnical group numbers 128. To what extent would such a division affect the following?
· Recruiting
· Sales training
· Compensation
· Supervision
· Span of control
Explanation & Answer
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1. Intronics Corporation needs a total of 150 salespeople. The total is reached by
multiplying the number of manufactures with the average number of sales agents that the
manufacturer agencies employ. Factors that affect the assessment of how many
salespeople are needed include the quality of those that are going to be employed and the
total number of investment that is required to implement the hiring process.
2. A global company can reorg...