Directions: In this assignment your team will collaborate on determining the segment of the population you will consider as your target market for the new product(the electric ford vehicle) you are introducing as part of your marketing strategy plan project. Using the marketing tools you’ve read about segmentation, respond to the following questions when designing your target market segment. Cite and list any sources( peer reviewed references/minimum 4)using APA format in text and references: Where would you likely introduce this product (regionally, nationally)? 1 page What needs/wants of this segment is your product satisfying (features/benefits)? 1 page & References 1 page Book used for class- A Preface to Marketing Management, Fifteenth Edition J. Paul Peter University of Wisconsin–Madison James H. Donnelly Jr. Gatton College of Business and Economics University of Kentucky

         #1 Assignment Research Proposal: Project Justification Assignment #2 Assignment Research Proposal: Background and Literature Review Assignment •Communication topic or leadership topic Research Proposal (3 Parts, Completed Paper, Presentation) Students will be putting together a research proposal that utilizes a flexible design about a problem they would like to explore. Students are encouraged to choose a topic related to their program project so that the research completed will contribute to their overall applied project. Applied Research projects often are designed to answer practical questions and involve applying specific theories (Fixed Designs /Quantitative Studies) and findings to a specific real-world problem that a specific organization is experiencing.  This course focuses on the use of flexible designs utilizing Qualitative methods of Phenomenology, Narrative, Grounded Theory, Case Study and Ethnography.  While fixed designs and Quantitative methods will be reviewed, your proposal should be a flexible design using a Qualitative method of study. Strategic Leadership (SL) degree culminates in a Case Study that is comprised of three parts to include: 1.Foundation of the Study 2.The Project 3.Application to Professional Practice To be clear, for the purpose of Strategic Leadership (SL) degree, you will be writing a single Case Study for the Research Project (RP).  some schools traditionally have five parts to include:  1. Introduction 2. Background (Literature Review) 3. Methods 4. Results 5. Conclusion.  Textbook readings for this class generally will follow the traditional concept of the five-part dissertation.  In this class, students are going to complete parts 1 through 3 (Introduction, Background/Literature Review and Methods). Specific to this class, part 1 deals with the Introduction, part 2 deals with the Background (Literature Review) and part 3 covers Methods.  The students will complete a proposal only and will not actually complete the research project in this course. Students should incorporate the Merida: Christ-centered Exposition: Exalting Jesus in 1 & 2 Kings text in parts 1 and 2 of this paper as it relates to the chosen applied research topic. Each area of the project proposal will be discussed in further detail in class and will relate to the textbook chapters.  Regarding the textbooks chosen, Robson & McCartan: Real World Research and Creswell & Poth: Qualitative Inquiry & Research Design: Choosing Among Five Approaches, each will use slightly different terminology in their writings.  Robson writes of flexible and fixed designs whereas Creswell references Qualitative and Quantitative methods. Generally speaking, flexible designs are aligned with Qualitative methods and fixed designs are aligned with Quantitative methods. Part 1 – Project Justification (Introduction): Students will submit their research topic, problem statement, purpose statement, the importance of the study, the central question  for conducting the research, research questions, nature of the study and definition of the key terms. Part 1 will be between five pages in length.  Reference to the Read: Simple but Effective Problem Statements and Research Questions White Paper will be of great assistance. Part 2 – Background (Literature Review): Students will discuss the search strategy and then conduct a review of the existing literature about this topic and write the literature review in APA format. The background will consist of 15 pages in length using a minimum of 10 academic references.  Students should start researching and collecting scholarly references as soon as possible as this can be a very time-consuming process. Part 3 – Project Approach (Methods): Students will identify the research process, how they will collect data, how they will analyze data, and the instrumentation used. This can include selecting what Qualitative research method to use, the research target (population and sample). Through a flexible design, using qualitative methods, a concept will be discussed.  The methods sections will consist of five pages and will include two additional academic references on the methods chosen in addition to the textbooks. Completed Final Project – Students should combine the previous three parts of the paper into a final research proposal. Students should update the sections based on the feedback from their instructor. Final Project Presentation – Students will put together at least ten slides that discusses the major components of their presentation. A title slide and references slide are required utilizing APA format. Syllabus Research Proposal Assignments (3 Parts, Completed Paper, Presentation) Students will be putting together a research proposal that utilizes a flexible design about a problem they would like to explore. Students are encouraged to choose a topic related to their program project so that the research completed will contribute to their overall applied project. Applied Research projects often are designed to answer practical questions and involve applying specific theories (Fixed Designs /Quantitative Studies) and findings to a specific real-world problem that a specific organization is experiencing.  This course focuses on the use of flexible designs utilizing Qualitative methods of Phenomenology, Narrative, Grounded Theory, Case Study and Ethnography.  While fixed designs and Quantitative methods will be reviewed, your proposal should be a flexible design using a Qualitative method of study.  Strategic Leadership (SL) degree culminates in a Case Study that is comprised of three parts to include: Foundation of the Study The Project Application to Professional Practice To be clear, for the purpose of the Strategic Leadership (SL) degree, you will be writing a single Case Study for the Research Project (RP). some schools traditionally have five parts to include:  1. Introduction 2. Background (Literature Review) 3.Methods 4. Results 5.Conclusion.  Textbook readings for this class generally will follow the traditional concept of the five part dissertation.  In this class, students are going to complete parts 1 through 3 (Introduction, Background/Literature Review and Methods).  Specific to this class, part 1 deals with the Introduction, part 2 deals with the Background (Literature Review) and part 3 covers Methods. The students will complete a proposal only and will not actually complete the research project in this course. Students should incorporate the Merida (2015) text in parts 1 and 2 of this paper as it relates to the chosen applied research topic. Each area of the project proposal will be discussed in further detail in class and will relate to the textbook chapters. Regarding the textbooks chosen, Robson and Creswell will use slightly different terminology in their writings.  Robson writes of flexible and fixed designs whereas Creswell references Qualitative and Quantitative methods.  Generally speaking, flexible designs are normally aligned with Qualitative methods and fixed designs are aligned with Quantitative methods.  Project Justification (Introduction): Students will submit their research topic, problem statement, purpose statement, the importance of the study, the central question for conducting the research (Creswell, pg.133), research questions, nature of the study and definition of the key terms. Part 1 will be between five to eight pages in length.  Reference to the “Simple but Effective Problem Statements and Research Questions” white paper will be of great assistance. Background (Literature Review): Students will discuss the search strategy and then conduct a review of the existing literature about this topic and write the literature review in APA format. The background will consist of 15 pages in length using a minimum of 10 academic references.  Students should start researching and collecting scholarly references as soon as possible as this can be a very time consuming process.  Project Approach (Methods): Students will identify the research process, how they will collect data, how they will analyze data, and the instrumentation used. This can include selecting what Qualitative research method to use, the research target (population and sample). Through a flexible design, using qualitative methods, a concept will be discussed.  The methods sections will consist of five to eight pages using the Robson and Creswell textbooks, along with two other academic references on the methods chosen. Completed Final Project – Students should combine the previous three parts of the paper into a final research proposal. Students should update the sections based on the feedback from their instructor. Final Project Presentation – Students will put together at least ten slides that discusses the major components of their presentation. A title slide and references slide is required utilizing APA format.