MKG 131 Grantham Wk 1 How Marketing Influences Consumer Demand Discussion

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Business Finance

MKG 131

Grantham University

MKG

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The Power of Marketing

Marketers cannot create demand or make people buy things that they don’t want or need. However marketing is designed to persuade, inform, and remind people about the availability, choices, features, and advantages associated with new and existing products/services.

A friend of yours agrees with the following adage, “People don’t know what they want, they only want what they know.”Write a one-page paperexpressing the extent to which you think marketers shape consumer wants, needs, and must haves.

Before you get started on that one page paper take the time to review the following video link:Steven Jobs on Marketing. It is a video authored by famous Co-Founder of Apple, Steve Jobs and his insights into the marketing world and how marketing = values and living in a noisy world.

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Explanation & Answer

Hello, glad to work with your once again. Attached is the final paper. Please check and let me know how you think about it. In case of of any revision let me know.

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How Marketing Influences Consumer Demand

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How Marketing Influences Consumer Demand
Regardless of how great a brand is, it needs marketing to retain both vibrance and
vitality. Apart from reflecting consumer demands, companies help in shaping consumer demand.
As proposed and argued by Steve Jobs, Apple Inc. products' essence is the creativity ...


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