I’m studying for my Marketing class and need an explanation.
Complete the Marketing Plan Exercises at the end of each assigned chapter. These exercises will be the building blocks for your final project, a marketing plan. You will do each exercise on the same enterprise. Your enterprise strategy may be: 1) real, emerging, or imaginary; 2) product or service oriented; and 3) for profit or non-profit. The target market may be anywhere in the life cycle from innovation to maturity. Read each Marketing Plan Exercise description in its entirety, below is a brief description of what is required.
Chapter 1: Outline: New Product Marketing Plan
Chapter 2: Organizational mission statement
Chapter 3: Identify which type of business unit strategy to be used by your organization.