Description
Discussion/Application Question Week 1
Pride, W.M., & Ferrell, O.C. (2020). Marketing. Mason, OH: Houghton Mifflin Publishers and accompanying MindTap Marketing Instant Access for Pride/Ferrell’s Marketing 2020, 20th Edition
Chapter 1,2 and 3
You can post picture or video and then explain why you choose this picture.
Post two examples of different marketing efforts that "apply" what you learned from this week's chapters. Explain how each one demonstrates a separate concept from this week's chapters and how it was "applied" in your examples.
Your post should be 100 words total plus the marketing pieces if you are able to add them to your post.
Discussion/Application Question Week 2
Chapter 4 and 5
Post two examples of different marketing efforts that "apply" what you learned from this week's chapters. Explain how each one demonstrates a separate concept from this week's chapters and how it was "applied" in your examples.
Your post should be 100 words total plus the marketing pieces if you are able to add them to your post.
Discussion/Application Question Week 3
Chapter 6 and 7
Post two examples of different marketing efforts that "apply" what you learned from this week's chapters. Explain how each one demonstrates a separate concept from this week's chapters and how it was "applied" in your examples.
Your post should be 100 words total plus the marketing pieces if you are able to add them to your post.
Discussion/Application Question Week 4
Chapter 9 and 10
Post two examples of different marketing efforts that "apply" what you learned from this week's chapters. Explain how each one demonstrates a separate concept from this week's chapters and how it was "applied" in your examples.
Your post should be 100 words total plus the marketing pieces if you are able to add them to your post.
Discussion/Application Question Week 7
Chapter 16 and 17
Post two examples of different marketing efforts that "apply" what you learned from this week's chapters. Explain how each one demonstrates a separate concept from this week's chapters and how it was "applied" in your examples.
Your post should be 100 words total plus the marketing pieces if you are able to add them to your post.
Explanation & Answer
Attached. Please let me know if you have any questions or need revisions.
Running Head: MARKETING EFFORTS
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MARKETING EFFORTS
Name
Institution
Authors Note
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MARKETING EFFORTS
MARKETING EFFORTS
Discussion/Application Question Week 1: chapter 1, 2, and 3
Example 1
A product orientation is a basic concept learned in chapter 1. The concept is the first
stage in the evolution of marketing. Product orientation gained prominence in the mid-19th
century. As technology was growing in the production industry, it was the speed of production
and efficiency. These factors had a huge impact on the number of products available in the
market. Firms were producing a large number of goods. To survive in the market, an
organization had to market its product to its target market segment properly. From the example,
Henry Ford uses product orientation to increase the sales of his company’s sales. Ford used
orientation to focus on the firm's internal abilities as opposed to the external market desires. The
links to this ad are https://www.youtube.com/watch?v=wIX_83prO5Y.
MARKETING EFFORTS
3
Example 2
For the effective growth of any business, effective customer management is essential.
Customer relationship management focuses on using what customers need to take care of their
needs. Through effective customer needs management, an organization can grow into a large
business organization. Woolworths supermarket takes care of its customers by doing basic
things. From the photo example, the company uses good bags to promote its servic...
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