Miami Dade College My Friends Health Marketing Plan Essay

User Generated

nyrerl537

Business Finance

Miami Dade College

Description

Marketing Plan instructions:

The assignment needs to be:

  • Based on a simulated business/product/service that is pharmacy/health related.
  • double spaced with Times New Roman Font with a size of 12.
  • 6-7 pages (Microsoft Word NOT PDF) long. You may have more pages if you wish but no more than 10 pages plus cover page (see below sample cover page) and table of content page.

Marketing Plan Rubric:

  1. Properly formatted Cover Page (with title name of the business and names of the students/N numbers/group number and regional campus name
  2. Describes the product or service including benefits/features/target market and research and development efforts
  3. Effectively Describes the target market and sources of market research with citations
  4. Describe market segment analysis conducted and how it is relevant
  5. Define the potential market for the product or service (geographical boundaries & location, existing data available, etc.)
  6. Identified Competitors
  7. Competed SWOT analysis (3 descriptive points minimum for each category)
  8. Well thought out and comprehensive strategy for growth in the market (Explain logic of the strategy chosen)
  9. Comprehensive Promotional Strategy including budget, key messages, business objectives, and how effectiveness is measured.
  10. Citations in APA 6th Edition Formatting

Be aware , I just need the #9 “Comprehensive Promotional Strategy including budget, key messages, business objectives, and how effectiveness is measured”; since this is a group assignment and the other teammates will be in charged of the rest. This part should take 1-2 pages.

Unformatted Attachment Preview

Service Description “My Friends Health” provides a free interactive app that acts as a service where users can earn points after visiting health care providers and pharmacies. The app will require users to show documentation that proves they visited their doctor or went to the pharmacy as well as require an electronic signature from the healthcare provider. This may seem like a hassle for the user but our service will provide benefits that will outweigh such troubles by a large margin. My Friend! Our app will feature a user-friendly interface that rewards users with points for every electronic signature that they earn. These points can be redeemed to earn gift cards from many companies such as Amazon, Walmart, and Visa. Due to this incentive, users can expect to have better health literacy and live healthier lives. The app will also feature a calendar where patients can set appointments and refill dates which will make setting reminders and viewing potential points possible. Overall, the emotional trigger that we are looking for is an appeal to happiness from personal fulfillment. This is the kind of happiness that comes from feeling like you have achieved something. Our customers should feel happy about taking the initiative concerning personal health and knowing about their health. Our customers do not miss their appointments and are always eager to refill their medications. This leads us to our target audience. We believe that our service can benefit any adult living in the United states as long as they have a smartphone. At launch, we only plan to cater to the United States and any plans to expand will be dependent on popularity and demand in other countries. With that said, we still want to focus our marketing towards people aged 40-55. We feel like at this age, people can be expected to be competent with a smartphone as well as be eager to use a service that rewards taking care of their health. After all, this is usually the part where people start to feel the existential dread of a mid-life crisis. Strategy for Growth: “My Friends Health” plans to expand all across the United States, with a goal of having 60-65% of all smartphone-owning-individuals having downloaded the app within a year of launch. To achieve this, “My Friends Health” will be exploiting the benefits of social media to its fullest potential. We will be advertising our app across social media platforms with heavy traffic such as Twitter, Facebook, Instagram, and TikTok. Our advertisements will be composed of bright and colorful animations with intriguing background music which prompts viewers to actually watch the ad and learn a bit more about the company and what we can do to better their overall healthcare experience with our rewards program. On top of advertising across social media platforms, we will also open our own profiles on these platforms so that people that are interested in the app can view our posts which will include information such as updates, utilities, how to effectively use the app, etc. Social media is an effective strategy for growth because of its ease of accessibility and its cost effectiveness. As a startup company, we will have a budget that we will have to remain in to keep the company afloat while simultaneously expanding the brand. Therefore, the use of social media as mentioned above will be the major force of putting our app in the public eye. With the world constantly evolving to a more electronic lifestyle, the health industry can’t stay behind. My Friends Health plans to ultimately use this shift in lifestyle to its benefit and use social media, celebrity figure heads, as well as several doctor’s offices’ approval across the country to demonstrate our abilities, ideas, and voice. Currently, we have partnered with a doctor to get this app out to all of his diabetic patients that come and go from his office. What better place to learn about an app that can give you real monetary rewards for actions that you have to do anyways to manage your disease state than from your doctor’s office? Patients ultimately trust their doctors with their lives, so a direct recommendation for our app from their doctor will truly motivate the patients to engage with the app. Getting doctors across America on board with this app will directly educate patients and give them an incentive to download and actively use the app. To truly make our app mainstream, we have decided to go the extra step and get a celebrity figure as the “ambassador of the app”. Since My Friends Health is directed towards diabetic patients, we have contacted Nick Jonas to be the face of the app. Nick Jonas is a member of the Jonas Brothers and is a very well known and talented singer that has battled Type I Diabetes for over two decades and has been an advocate and beacon of hope for all Diabetic patients that are a fan of his music. With Nick Jonas at the forefront of the app, we will be in the eye of mainstream media and be able to expand our reach. Nick Jonas would make short, loosely scripted instructional videos that he would post on his social media talking about how My Friends Health has worked for him and how he thinks it would benefit his followers. As we keep expanding our brand, we can employ more and more celebrity figures, even younger “influencers” that rule all of Instagram and TikTok to do the same roles as mentioned above in order to target our younger audience. All of the aforementioned strategies will make our app skyrocket in popularity. Marketing Plan instructions: The assignment needs to be: • • • Based on a simulated business/product/service that is pharmacy/health related. double spaced with Times New Roman Font with a size of 12. 6-7 pages (Microsoft Word NOT PDF) long. You may have more pages if you wish but no more than 10 pages plus cover page (see below sample cover page) and table of content page. Marketing Plan Rubric: 1. Properly formatted Cover Page (with title name of the business and names of the students/N numbers/group number and regional campus name 2. Describes the product or service including benefits/features/target market and research and development efforts 3. Effectively Describes the target market and sources of market research with citations 4. Describe market segment analysis conducted and how it is relevant 5. Define the potential market for the product or service (geographical boundaries & location, existing data available, etc.) 6. Identified Competitors 7. Competed SWOT analysis (3 descriptive points minimum for each category) 8. Well thought out and comprehensive strategy for growth in the market (Explain logic of the strategy chosen) 9. Comprehensive Promotional Strategy including budget, key messages, business objectives, and how effectiveness is measured. 10. Citations in APA 6th Edition Formatting Be aware , I just need the #9 “Comprehensive Promotional Strategy including budget, key messages, business objectives, and how effectiveness is measured”; since this is a group assignment and the other teammates will be in charged of the rest. This part should take 1-2 pages. What we’ve done so far: Service Description “My Friends Health” provides a free interactive app that acts as a service where users can earn points after visiting health care providers and pharmacies. The app will require users to show documentation that proves they visited their doctor or went to the pharmacy as well as require an electronic signature from the healthcare provider. This may seem like a hassle for the user but our service will provide benefits that will outweigh such troubles by a large margin. My Friend! Our app will feature a user-friendly interface that rewards users with points for every electronic signature that they earn. These points can be redeemed to earn gift cards from many companies such as Amazon, Walmart, and Visa. Due to this incentive, users can expect to have better health literacy and live healthier lives. The app will also feature a calendar where patients can set appointments and refill dates which will make setting reminders and viewing potential points possible. Overall, the emotional trigger that we are looking for is an appeal to happiness from personal fulfillment. This is the kind of happiness that comes from feeling like you have achieved something. Our customers should feel happy about taking the initiative concerning personal health and knowing about their health. Our customers do not miss their appointments and are always eager to refill their medications. This leads us to our target audience. We believe that our service can benefit any adult living in the United states as long as they have a smartphone. At launch, we only plan to cater to the United States and any plans to expand will be dependent on popularity and demand in other countries. With that said, we still want to focus our marketing towards people aged 40-55. We feel like at this age, people can be expected to be competent with a smartphone as well as be eager to use a service that rewards taking care of their health. After all, this is usually the part where people start to feel the existential dread of a mid-life crisis. Strategy for Growth: “My Friends Health” plans to expand all across the United States, with a goal of having 60-65% of all smartphone-owning-individuals having downloaded the app within a year of launch. To achieve this, “My Friends Health” will be exploiting the benefits of social media to its fullest potential. We will be advertising our app across social media platforms with heavy traffic such as Twitter, Facebook, Instagram, and TikTok. Our advertisements will be composed of bright and colorful animations with intriguing background music which prompts viewers to actually watch the ad and learn a bit more about the company and what we can do to better their overall healthcare experience with our rewards program. On top of advertising across social media platforms, we will also open our own profiles on these platforms so that people that are interested in the app can view our posts which will include information such as updates, utilities, how to effectively use the app, etc. Social media is an effective strategy for growth because of its ease of accessibility and its cost effectiveness. As a startup company, we will have a budget that we will have to remain in to keep the company afloat while simultaneously expanding the brand. Therefore, the use of social media as mentioned above will be the major force of putting our app in the public eye. With the world constantly evolving to a more electronic lifestyle, the health industry can’t stay behind. My Friends Health plans to ultimately use this shift in lifestyle to its benefit and use social media, celebrity figure heads, as well as several doctor’s offices’ approval across the country to demonstrate our abilities, ideas, and voice. Currently, we have partnered with a doctor to get this app out to all of his diabetic patients that come and go from his office. What better place to learn about an app that can give you real monetary rewards for actions that you have to do anyways to manage your disease state than from your doctor’s office? Patients ultimately trust their doctors with their lives, so a direct recommendation for our app from their doctor will truly motivate the patients to engage with the app. Getting doctors across America on board with this app will directly educate patients and give them an incentive to download and actively use the app. To truly make our app mainstream, we have decided to go the extra step and get a celebrity figure as the “ambassador of the app”. Since My Friends Health is directed towards diabetic patients, we have contacted Nick Jonas to be the face of the app. Nick Jonas is a member of the Jonas Brothers and is a very well known and talented singer that has battled Type I Diabetes for over two decades and has been an advocate and beacon of hope for all Diabetic patients that are a fan of his music. With Nick Jonas at the forefront of the app, we will be in the eye of mainstream media and be able to expand our reach. Nick Jonas would make short, loosely scripted instructional videos that he would post on his social media talking about how My Friends Health has worked for him and how he thinks it would benefit his followers. As we keep expanding our brand, we can employ more and more celebrity figures, even younger “influencers” that rule all of Instagram and TikTok to do the same roles as mentioned above in order to target our younger audience. All of the aforementioned strategies will make our app skyrocket in popularity.
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