University of Akron Workability of a Products Package Discussion Paper

User Generated

oxre13

Business Finance

University of Akron

Description

You have been hired to do a VIEW analysis of a product package. Make certain to read about the VIEW concept and respond to the case Problem and Campaign Objectives as follows.

Lab Tasks and Responsibilities

1. Using the VIEW analysis found in Week/Module 4, select a consumer product package (your choice) and complete the following in a Word document. Then, email the document to the instructor of this course.

2. Name and describe the product package you have selected in detail.

3. Analyze the package with the VIEW attributes.

* V = Visibility

* I = Information

* E = Emotional Appeal

* W = Workability

PLEASE USE VIDEO BELOW TO PICK A PRODUCT

http://archive.gdusa.com/contests/apda14/winners/i...

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Explanation & Answer

Attached. Please let me know if you have any questions or need revisions.

VIEW ANALYSIS

1

Course Code and Name
Student’s Name
Institution

Professor
Date

VIEW ANALYSIS

2

The Selection
The product package selected is food and beverage. These products use unique packages that
harmoniously combine color and fonts. One can quickly tell the content of the packets. The choice
of color in the boxes are in line with the product it contains. If the package is for milk, then the
dominant color is milk. The other colors used give extraordinary contrast to the dominant color.
When it comes to font, the packages use bold fonts to announce the brand an...


Anonymous
Really useful study material!

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