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Assignment from nickkynickky
No outsourcing please.
I have a case analysis that I need done by Thursday of this week, the 21st of September. Please review below.:
Hoover's Industry Index (n.d.) describes aspects the TV broadcast and cable networks industry. This industry has seen acquisitions after federal restrictions were lifted, allowing for more cross-ownership of businesses among the different media (Hoover's Industry Index, n.d.).
In fact, in 2013, Comcast completed its purchase of media conglomerate NBCUniversal from GE and strengthened its presence in the industry. Hoover's Industry Index (n.d.) described this industry opportunity as follows: "A variety of digital platforms provides the TV broadcasting industry with new distribution channels and revenue sources."
Select one of these top U.S. companies competing in this industry, listed below, and complete a more in-depth analysis of its strategy (if you see your chosen company for the final project on this list, do not choose it; select a new company to research for this assignment).
- Once you have selected one of these companies, focus your analysis on Module Five topics to discuss how that company has strengthened its generic strategy through complementary strategic moves in this industry. In your analysis of its strategic moves, examine the timing of these moves.
- Then, discuss this company's strategies for competing in international markets. How does the company enter foreign markets, complete internationally, and leverage any operations internationally? Use topics from Module Six in your analysis. Can you recommend any additional strategies for international markets?
Include 6 to 8 double-spaced pages for your analysis.
Company | Sales | Employees | Location |
General Electric Company | 147,359.00M | 305,000 | Fairfield, CT |
Comcast Corporation | 62,570.00M | 129,000 | Philadelphia, PA |
The Walt Disney Company | 42,278.00M | 166,000 | Burbank, CA |
News Corporation | 33,706.00M | 48,000 | New York, NY |
Time Warner Inc. | 28,729.00M | 34,000 | New York, NY |
NBCUniversal Media, LLC | 19,200.00M | 30,000 | New York, NY |
CBS Corporation | 14,089.00M | 20,930 | New York, NY |
Viacom Inc. | 13,887.00M | 9,880 | New York, NY |
DISH DBS CORPORATION | 13,151.60M | 3 | Englewood, CO |
Liberty Interactive Corporation | 10,054.00M | 22,000 | Englewood, CO |
(Hoover's Industry Index, n.d.)
I have chosen Disney for this project. Module 5 topics that need to be covered in this paper are as follows:
- Identify whether to pursue offensive or defensive strategic options
- Discuss the timing for strategic moves
- Outline complementary strategic options
- Review the challenges and benefits of the complementary strategic options
Paper needs to be 6-8 pages in length and needs to include references with APA style formatting. Please let me know if this can be done.
Explanation & Answer
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Running head: CASE ANALYSIS
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Case Analysis: Walt Disney Company
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CASE ANALYSIS
Case Analysis: Walt Disney Company
Strategies are part of company’s ways of achieving the set goals. Different companies use
different strategies based on their vision statements and the need to counter threats from
competitors. Others apply strategies to improve product and service delivery and hence enable a
good customer experience. All these outcomes will depend on the best strategy chosen by the entity
(Yannopoulos, 2011).
Offensive and Defensive Strategies
Disney should pursue the offensive strategic option than the defensive strategy.
(Yannopoulos, 2011), stipulates that offensive strategy is the process by which a company focuses
on improving its competitive position by ensuring that they grab away the market share from its
rivals. An offensive strategy can be both direct and indirect attacks. A firm can only launch direct
attacks if it possesses superior resources. However, indirect would be the option if the rival is quite
superior. The indirect attack involves avoiding the competitor and pursuing other activities that
the company deems profitable to it. The company focuses on improving itself and not minding the
other company. According to (Yannopoulos, 2011), defensive strategies is the process of making
a possible attack unattractive and discouraging a possible attack on a firm by potential challengers.
The incumbent tries to deter the rival from investing in the industry by making them believe that
the investment will not earn any revenue or that the profitability will be so small. The challenger
will, therefore, see no need for investing in the industry with the fear of getting no substantial
profit. The incumbent, therefore, continue to strengthen their market share and position by making
it difficult for the other company (challenger) to enter the market. A company may also defend to
improve their position, enter a new market or to reposition themselves in the market arena by
CASE ANALYSIS
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venturing into other sections of the same market. The competitor should strategize defensively
before the other competitor ventures into the market.
Why Offensive Strategy.
Though the defensive strategy is entirely applicable, an offensive strategy is what will
brand Walt Disney a trendsetter and separate it from followers. For Disney to survive in the
broadcasting industry and perform exemplarily, it needs above average technology or techniques
different from the rest. An offensive strategy wil...
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