Description
Spotlight Matrix Essay
To explain how an organization implements strategic controls and improvements, respond to all of the following prompts in a one page essay:
Review the McKinsey-GE Stoplight Matrix in Chapter 6 (pages 181-182):
- Identify specific methods that a company could use to progress from the bottom of the matrix to the top.
- Identify specific methods to move from the right side of the matrix to the left.
Explanation & Answer
completednotify me in case of nay corrections or clarifications
Running Head: MCKINSEY- GE SPOTLIGHT MATRIX
McKinsey-GE Spotlight Matrix
Name
Institutional Affiliation
1
MCKINSEY - GE SPOTLIGHT MATRIX
2
The McKinsey-GE spotlight matrix and the product- market evolution matrix, are
used to show the product life cycle and its competitive position on the y and x axis. The
McKinsey-GE matrix business units are represented by circles whose size represent the
company share in the industry. The...
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