SPOTLIGHT MATRIX ESSAY, business and finance homework help

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Spotlight Matrix Essay

To explain how an organization implements strategic controls and improvements, respond to all of the following prompts in a one page essay:

Review the McKinsey-GE Stoplight Matrix in Chapter 6 (pages 181-182):

  • Identify specific methods that a company could use to progress from the bottom of the matrix to the top.
  • Identify specific methods to move from the right side of the matrix to the left.

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Explanation & Answer

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Running Head: MCKINSEY- GE SPOTLIGHT MATRIX

McKinsey-GE Spotlight Matrix
Name
Institutional Affiliation

1

MCKINSEY - GE SPOTLIGHT MATRIX

2

The McKinsey-GE spotlight matrix and the product- market evolution matrix, are
used to show the product life cycle and its competitive position on the y and x axis. The
McKinsey-GE matrix business units are represented by circles whose size represent the
company share in the industry. The...


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