College of Administrative and Financial Sciences
MGT 312
Assignment 2
Deadline: End of Week 11, 14/11/2020 @ 23:59
Course Name: Decision Making and
Problem Solving
Student’s Name:
Course Code: MGT312
Student’s ID Number:
Semester: I
CRN:
Academic Year: 1440/1441 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be
reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
Course Learning Outcomes-Covered
•
Demonstrate a solid understanding of decision making process for complex issues pertaining
to business environment both internally and externally. (1.2)
•
Explain critical thinking and cognitive psychology as it pertains to analyze and synthesize
information for problem solving and decision making. (2.7)
•
Identify and analyze different perspectives on understanding problems for different situations.
(3.1)
Assignment Instructions:
• Log in to Saudi Digital Library (SDL) via University’s website
• On first page of SDL, choose “English Databases”
• From the list find and click on EBSCO database.
• In the search bar of EBSCO find the following article:
Title:
“The elements of good judgement- How to improve your decision-making”
Author:
Sir Andrew Likierman, Professor, London Business School
Date of Publication:
January–February 2020
Published:
Harvard Business Review
Assignment Questions:
(Marks 05)
1. Read the attached article titled as “The elements of good judgement- How to improve your
decision-making” by Sir Andrew Likierman, published in Harvard Business Review, and answer
the following Questions: [5 Marks]
a. Summarize the article and explain the main issues discussed in the article. (In 600-700
words)
b. What do you think about the article in relations to what you have learnt in the course about
improving decision-making and problem solving skills? Use additional reference to support
you argument. (In 300-500 words)
The Elements of Good Judgment
LEADERSHIP
A
by Sir Andrew Likierman
From the January–February 2020 Issue
decision must be made. The facts have been assembled, and the arguments for
and against the options spelled out, but no clear evidence supports any
particular one. Now people around the table turn to the CEO. What they’re
looking for is good judgment—an interpretation of the evidence that points to
the right choice.
Judgment—the ability to combine personal qualities with relevant knowledge and
experience to form opinions and make decisions—is “the core of exemplary leadership”
according to Noel Tichy and Warren Bennis (the authors of Judgment: How Winning
Leaders Make Great Calls). It is what enables a sound choice in the absence of clear-cut,
relevant data or an obvious path. To some degree we are all capable of forming views and
interpreting evidence. What we need, of course, is good judgment.
/
A lot of ink has been spilled in the effort to understand what good judgment consists of.
Some experts define it as an acquired instinct or “gut feeling” that somehow combines
deep experience with analytic skills at an unconscious level to produce an insight or
recognize a pattern that others overlook. At a high level this definition makes intuitive
sense; but it is hard to move from understanding what judgment is to knowing how to
acquire or even to recognize it.
In an effort to meet that challenge, I’ve talked to CEOs in a range of companies, from some
of the world’s largest right down to start-ups. I’ve approached leaders in the professions as
well: senior partners at law and accountancy firms, generals, doctors, scientists, priests,
and diplomats. I asked them to share their observations of their own and other people’s
exercise of judgment so that I could identify the skills and behaviors that collectively
create the conditions for fresh insights and enable decision makers to discern patterns that
others miss. I have also looked at the relevant literatures, including leadership and
psychology.
I’ve found that leaders with good judgment tend to be good listeners and readers—able to
hear what other people actually mean, and thus able to see patterns that others do not.
They have a breadth of experiences and relationships that enable them to recognize
parallels or analogies that others miss—and if they don’t know something, they’ll know
someone who does and lean on that person’s judgment. They can recognize their own
emotions and biases and take them out of the equation. They’re adept at expanding the
array of choices under consideration. Finally, they remain grounded in the real world: In
making a choice they also consider its implementation.
Practices that leaders can adopt, skills they can cultivate, and relationships they can build
will inform the judgments they make. In this article I’ll walk through the six basic
components of good judgment—I call them learning, trust, experience, detachment, options,
and delivery—and offer suggestions for how to improve them.
Learning: Listen Attentively, Read Critically
/
Good judgment requires that you turn knowledge into understanding. This sounds
obvious, but as ever, the devil is in the detail—in this case your approach to learning. Many
leaders rush to bad judgments because they unconsciously filter the information they
receive or are not sufficiently critical of what they hear or read.
The truth, unfortunately, is that few of us really absorb the information we receive. We
filter out what we don’t expect or want to hear, and this tendency doesn’t necessarily
improve with age. (Research shows, for example, that children notice things that adults
don’t.) As a result, leaders simply miss a great deal of the information that’s available—a
weakness to which top performers are especially vulnerable because overconfidence so
often comes with success.
Exceptions exist, of course. I first met John Buchanan early in a distinguished four-decade
career during which he became the CFO at BP, the chairman of Smith & Nephew, the
deputy chairman of Vodafone, and a director at AstraZeneca, Alliance Boots, and BHP
Billiton. What struck me immediately and throughout our acquaintance was that he gave
me and everyone else his undivided attention. Many people with his record of
accomplishment would long ago have stopped listening in favor of pontificating.
Leaders with good judgment tend to be good
listeners and readers.
Buchanan was more than a good listener—he was adept at eliciting information that
people might not otherwise volunteer. His questions were designed to draw out
interesting responses. He told me that when deciding whether to accept a directorship, for
example, he would ask questions such as “Where would you place this company on a
spectrum of white to gray?” “At first this sounds like a classic piece of managementese
that is clever but meaningless,” he said. “Yet it is sufficiently open-ended to draw out
replies on a wide range of subjects and sufficiently pointed to produce a meaningful
response.”
/
Information overload, particularly with written material, is another problem. It’s not
surprising that CEOs with huge demands on their time and attention struggle to get
through the volume of emails and briefing papers they receive. As a director of a large
listed company, I would get up to a million words to read ahead of a big meeting.
Confronted with such a deluge, it’s tempting to skim and to remember only the material
that confirms our beliefs. That’s why smart leaders demand quality rather than quantity in
what gets to them. Three hundred pages for the next big meeting? It’s six pages maximum
for agenda items at Amazon and the Bank of England.
Overload is not the only challenge when it comes to reading. A more subtle risk is taking
the written word at face value. When we listen to people speak, we look (consciously or
unconsciously) for nonverbal clues about the quality of what we’re hearing. While reading,
we lack that context; and in an era when the term “fake news” is common, decision
makers need to pay extra attention to the quality of the information they see and hear,
especially material filtered by colleagues or obtained through search engines and social
media exchanges. Are you really as careful in assessing and filtering as you should be,
knowing how variable the quality is? If you believe that you never unconsciously screen
out information, consider whether you choose a newspaper that agrees with what you
already think.
People with good judgment are skeptical of information that doesn’t make sense. We
might none of us be alive today if it weren’t for a Soviet lieutenant colonel by the name of
Stanislav Petrov. It came to light only after the fall of communism that one day in 1983, as
the duty officer at the USSR’s missile tracking center, Petrov was advised that Soviet
satellites had detected a U.S. missile attack on the Soviet Union. He decided that the 100%
probability reading was implausibly high and did not report the information upward, as
were his instructions. Instead he reported a system malfunction. “I had all the data [to
suggest a missile attack was ongoing],” he told the BBC’s Russian service in 2013. “If I had
sent my report up the chain of command, nobody would have said a word against it.” It
turned out that the satellites had mistaken sunlight reflected from clouds for missile
engines.
To improve:
/
Active listening, including picking up on what’s not said and interpreting body language, is
a valuable skill to be honed, and plenty of advice exists. Beware of your own filters and of
defensiveness or aggression that may discourage alternative arguments. If you get bored
and impatient when listening, ask questions and check conclusions. If you’re overwhelmed
by written briefing material, focus on the parts that discuss questions and issues rather
than those that summarize the presentations you’ll hear at the meeting. (Far too many
board packs are stuffed with advance copies of presentations.) Look for gaps or
discrepancies in what’s being said or written. Think carefully about where the underlying
data is coming from and the likely interests of the people supplying it. If you can, get input
and data from people on more than one side of an argument—especially people you don’t
usually agree with. Finally, make sure the yardsticks and proxies for data you rely on are
sound; look for discrepancies in the metrics and try to understand them.
Trust: Seek Diversity, Not Validation
Leadership shouldn’t be a solitary endeavor. Leaders can draw on the skills and
experiences of others as well as their own when they approach a decision. Who these
advisers are and how much trust the leader places in them are critical to the quality of that
leader’s judgment.
Unfortunately, many CEOs and entrepreneurs bring people on board who simply echo and
validate them. The disgraced executives Elizabeth Holmes and Sunny Balwani of the startup Theranos regarded anyone who raised a concern or an objection as a cynic and a
naysayer. “Employees who persisted in doing so were usually marginalized or fired, while
sycophants were promoted,” according to the Financial Times. Recently jailed for 18 years,
Wu Xiaohui, the founder and leading light of China’s Anbang Insurance Group, had built
up a diverse international empire, buying major assets that included New York’s Waldorf
Astoria hotel. He also surrounded himself with “unimpressive people who would just
follow his orders and not question them,” one employee told FT.
The historian Doris Kearns Goodwin, in her book Team of Rivals, noted that Abraham
Lincoln assembled a cabinet of experts he respected but who didn’t always agree with one
another. McKinsey has long included the obligation (not a suggestion) to dissent as a central
/
part of the way it does business. Amazon’s Leadership Principles specify that leaders
should “seek diverse perspectives and work to disconfirm their beliefs.”
Tim Flach/Getty Images
Alibaba’s Jack Ma thinks along the same lines. Recognizing his own ignorance of
technology (he was 33 when he got his first computer), Ma hired John Wu of Yahoo as his
chief technology officer, commenting, “For a first-class company we need first-class
/
technology. When John comes, I can sleep soundly.” Ma isn’t the only mega-entrepreneur
who has looked for advisers with organizational and personal qualities and experience to
fill a void in himself. Facebook’s Mark Zuckerberg hired Sheryl Sandberg for a similar
reason. And Natalie Massenet, founder of the online fashion retailer Net-a-Porter, hired
the much older Mark Sebba, the “understated chief executive of Net-a-Porter who brought
order to the ecommerce start-up in the manner of Robert De Niro in The Intern,”
according to the Times of London. My brother Michael told me that one reason his
company’s chain of opticians, under the brand GrandOptical, became the largest in France
is that he partnered with Daniel Abittan, whose operational excellence complemented
Michael’s entrepreneurial vision and strategic skills.
To improve:
Cultivate sources of trusted advice: people who will tell you what you need to know rather
than what you want to hear. When you are recruiting people on whose advice you will
rely, don’t take outcomes as a proxy for their good judgment. Make judgment an explicit
factor in appraisals and promotion decisions. Usha Prashar, who chaired the body that
makes the UK’s most-senior judicial appointments, pointed to the need to probe how a
candidate did things, not just what he or she had done. Dominic Barton of McKinsey told
me that he looked for what was not being said: Did people fail to mention any “real”
difficulties or setbacks or failures in their careers to date? One CEO said he asked people
about situations in which they’d had insufficient information or conflicting advice. Don’t
be put off by assessments that a candidate is “different.” Someone who disagrees with you
could provide the challenge you need.
Experience: Make It Relevant but Not Narrow
Beyond the data and evidence pertinent to a decision, leaders bring their experience to
bear when making judgment calls. Experience gives context and helps us identify potential
solutions and anticipate challenges. If they have previously encountered something like a
current challenge, leaders can scope out areas in which to focus their energy and
resources.
/
Mohamed Alabbar, the chairman of Dubai’s Emaar Properties and one of the Middle East’s
most successful entrepreneurs, gave me an example. His first major property crisis, in
Singapore in 1991, had taught him about the vulnerability that comes with being highly
geared in a downturn—and in real estate, only those who learn the lessons of overgearing
in their first crash survive in the long term. Alabbar has since navigated Dubai’s often
dramatic economic cycles and today owns a portfolio that includes the Burj Khalifa, the
world’s tallest building, and the Dubai Mall, one of the world’s largest shopping malls.
Success Is Not a Reliable
Proxy for Judgment
It’s tempting to assume that past
successes are a sign of good judgment,
and in some cases they may be. The
multigenerational success of some
German midsize companies and the
sheer longevity of Warren Buffett’s
investment performance are frequently
cited examples. But success can have
other parents. Luck, the characteristic
that Napoleon famously required of his
generals, is often the unacknowledged
architect of success. Those in sports can
vouch for the importance of luck as well
as skill. Grant Simmer, successively
navigator and designer in four America’s
Cup yachting victories, has
acknowledged the help of luck in the
form of mistakes made by his
competitors.
Sometimes, what looks like sustained
success may conceal trickery. Before the
Enron scandal broke, in 2001, CEO Jeff
Skilling was hailed as a highly successful
But—and it’s a big but—if the experience is
narrowly based, familiarity can be
dangerous. If my company is planning to
enter the Indian market, I might not trust
the judgment of a person whose only
product launches have been in the United
States. I would probably be less worried
about someone who had also launched new
products in, say, China and South Africa,
because such a person would be less likely to
ignore important signals.
In addition, leaders with deep experience in
a particular domain may fall into a rut,
making judgments out of habit,
complacency, or overconfidence. It usually
takes an external crisis to expose this failure,
for which the lack of lifeboats for the Titanic
is the enduring symbol and the 2008
financial crisis the moment of truth for many
apparently unassailable titans. The
equivalent today are those leaders who have
/
leader. Toshiba’s well-regarded boss,
Hisao Tanaka, resigned in disgrace in
2015 after a $1.2 billion profit
overstatement covering seven years was
unearthed. Bernie Madoff founded his
investment firm in 1960 and for 48 years
was seen as both successful and a man
of the highest integrity.
When you are trying to assess whether a
CEO—or a new hire—has good judgment,
don’t just look at that person’s
achievements. Instead try to assess the
person according to the six elements
described in this article. Does she ask
you questions or is she just making a
pitch? How did he get where he is and
whom does he listen to? What kind of
training has she done? Does he like to
challenge his own assumptions?
underestimated the speed with which
environmental issues would move center
stage and require a tangible response.
To improve:
First, assess how well you draw on your own
experience to make decisions. Start by going
through your important judgment calls to
identify what went well and what went
badly, including whether you drew on the
right experience and whether the analogies
you made were appropriate. Record both the
wrong and the right. This is tough, and it’s
tempting to rewrite history, which is why it
can be helpful to share your conclusions with
a coach or colleagues, who might take a
different view of the same experience. Try
also to recruit a smart friend who can be a
neutral critic.
Leaders with deep
experience in a particular domain may fall into
a rut.
Second, especially if you’re a young leader, work to expand your experience. Try to get
postings abroad or in key corporate functions such as finance, sales, and manufacturing.
Get yourself on an acquisition team for a major deal. And as a CEO, a crucial support you
can give high-potential managers is more-varied exposure, so get involved in career
planning. That will not just do the young managers a favor; it will help the company and
very possibly you, because it will broaden the experience into which you can tap.
Detachment: Identify, and Then Challenge, Biases
/
As you process information and draw on the diversity of your own and other people’s
knowledge, it’s critical that you understand and address your own biases. Although
passion about objectives and values is a wonderful leadership quality that can inspire
followers to greater efforts, it can also affect how you process information, learn from
experience, and select advisers.
The ability to detach, both intellectually and emotionally, is therefore a vital component of
good judgment. But it’s a difficult skill to master. As research in behavioral economics,
psychology, and decision sciences has shown in recent years, cognitive biases such as
anchoring, confirmation, and risk aversion or excessive risk appetite are pervasive
influences in the choices people make.
The German utility RWE provides a cautionary example. In a 2017 interview its chief
financial officer revealed that the company had invested $10 billion in constructing
conventional power-generation facilities over a five-year period, most of which had to be
written off. RWE conducted a postmortem to understand why an investment in
conventional power technology had been chosen at a time when the energy industry was
switching to renewables. It determined that decision makers had displayed status quo and
confirmation biases in evaluating the investment context. It also found a number of cases
in which hierarchical biases had been in play: Subordinates who doubted the judgment of
their bosses had kept quiet rather than disagree with them. Finally, the CFO said, RWE
had suffered from “a good dose of action-oriented biases like overconfidence and excessive
optimism.”
It is precisely for their ability to resist cognitive biases and preserve detachment in
decision-making that we often see CFOs and lawyers rise to the CEO position, especially
when an organization is in a period of crisis and people’s jobs are under threat. This
quality was widely praised after the International Monetary Fund chose Christine Lagarde
as its director following the dramatic exit in 2011 of her predecessor, Dominique StraussKahn, in the wake of a lurid scandal. Although Lagarde was not an economist—unusual for
an IMF chief—she had demonstrated her abilities as France’s finance minister despite little
/
political experience. And, undoubtedly, having been a partner in a major international law
firm equipped her to approach negotiation with detachment—a critical capability at a time
when the global financial system was under severe stress.
To improve:
Understand, clarify, and accept different viewpoints. Encourage people to engage in roleplaying and simulations, which forces them to consider agendas other than their own and
can provide a safe space for dissent. If employees are encouraged to play the role of a
competitor, for example, they can experiment with an idea that they might be reluctant to
suggest to the boss.
Leadership development programs are a great forum in which to challenge assumptions by
exposing people to colleagues from different cultures and geographies, who come to the
discussion with different views.
Tim Flach/Getty Images
/
Finally, people with good judgment make sure they have processes in place that keep them
aware of biases. After discovering how much value had been destroyed, RWE established
new practices: Major decisions now require that biases be on the table before a discussion
and, when necessary, that a devil’s advocate participate. Acknowledge that mistakes will
occur—and doubt the judgment of anyone who assumes they won’t.
Options: Question the Solution Set Offered
In making a decision, a leader is often expected to choose between at least two options,
formulated and presented by their advocates. But smart leaders don’t accept that those
choices are all there is. During the 2008–2009 financial crisis, President Obama pressed
Treasury Secretary Timothy Geithner to explain why he wasn’t considering nationalizing
the banks. Geithner recalls, “We had one of those really tough conversations. Are you
confident this is going to work? Can you reassure me? Why are you confident? What are
our choices? I told him that my judgment at the time was that we had no option but to
play out the thing we’d set in motion.”
Obama was doing what all good leaders should do when told “We have no other option” or
“We have two options and one is really bad” or “We have three options but only one is
acceptable.” Other options almost always exist, such as doing nothing, delaying a decision
until more information is available, or conducting a time-limited trial or a pilot
implementation. Tim Breedon, formerly the CEO of the UK financial services company
Legal & General, described it to me as “not being boxed in by the way things are
presented.”
When You Have to Move Fast
In most cases, good judgment requires
reflection before action. A pause for
reflection may well make you less likely
to be swept along by anger or fear and
more likely to ask for additional evidence,
consider reframing the question,
formulate new options, or reevaluate
In hindsight, many bad judgment calls were
inevitable simply because important options
—and the risk of unintended consequences—
were never even considered. This happens
for a variety of reasons, including risk
aversion on the part of people supplying
potential answers. That’s why thoroughly
exploring the solution set is key to a leader’s
/
whether a project is feasible. When you
receive a provocative or hostile email, for
instance, counting to 10 (or even 1,000)
will help you build emotional detachment
and save you from writing something you
might later regret.
Of course, sometimes you need to act
fast. Starbucks CEO Kevin Johnson
provides a case in point. One day in 2018
an employee in Philadelphia called the
police, asking for the arrest of two black
men who were sitting at a table but
hadn’t ordered. As social media users
started to call for a boycott, “his
response was personal, swift and
concrete: he fired the employee who had
called the police, agreed a settlement
with the two men and closed all 8,000
US stores for an afternoon of anti-bias
training,” according to the Financial
Times. The speed of Johnson’s response
almost certainly prevented a disaster
from turning into a catastrophe for
Starbucks.
Compare that response to United’s after
a passenger, David Dao, was dragged off
a Chicago-to-Louisville flight in 2017.
Instead of addressing the widespread
outrage in reaction to the video of Dao’s
ordeal, which had gone viral, Oscar
Munoz, the CEO of United, sent a
supportive letter to staff members. Good
for morale, perhaps, but not as a first
response, and Munoz was criticized in
the press as klutzy and heartless.
exercise of judgment. It’s not the CEO’s job
to come up with all the options. But he or
she can ensure that the management team
delivers the full range of possibilities,
counteracting fears and biases that cause the
team to self-edit. When all the options can be
debated, the judgment is more likely to be
right.
To improve:
Press for clarification on poorly presented
information, and challenge your people if
you think important facts are missing.
Question their weighting of the variables on
which their arguments depend. If timing
appears to be a key consideration, determine
that it’s legitimate. Factor in the risks
associated with novel solutions—stress and
overconfidence—and look for opportunities
to mitigate them through piloting. Use
modeling, triangulation, and the
opportunities afforded by artificial
intelligence. Follow King Solomon (a popular
nominee in answer to my question “Who do
you think has/had good judgment?”) and dig
out people’s stakes in the final decision. A
telltale sign is being oversold on a particular
outcome. What are the personal
consequences to them (and to you) if their
solution works or fails? Consult those you
trust. If there isn’t anyone, or enough time,
try to imagine what someone you trust
would do. Get clear about rules and ethical
/
If you’re in a situation like these, ask
yourself three quick questions before
responding: Do I tend to act impulsively
and then regret it? Do I have insufficient
relevant experience? Are the stakes high?
If your answer to any of these is yes,
think hard rather than react with your
gut.
issues, because they will help you filter your
choices. Finally, don’t be afraid to consider
radical options. Discussing them could make
you and others aware of some that are less
radical but well worth considering and may
encourage other people to speak up.
Delivery:
Factor
in
the
Feasibility
of Execution
You can make all the right strategic choices
but still end up losing out if you don’t exercise judgment in how and by whom those
choices will be executed. In 1880 the French diplomat and entrepreneur Ferdinand de
Lesseps persuaded investors to support digging a canal in Panama to link the Atlantic and
Pacific Oceans. Because de Lesseps had just completed the Suez Canal, investors and
politicians—failing to understand that building a canal through sand does not qualify you
to build one through jungle—did not give his plans the scrutiny they deserved. His
approach proved disastrously unsuitable, and it was left to the U.S. government to
complete the canal by taking a very different approach.
When reviewing projects, smart leaders think carefully about the risks of implementation
and press for clarification from a project’s advocates. This is as important for small
decisions as it is for big ones.
A leader with good judgment anticipates risks after a course has been determined and
knows by whom those risks are best managed. That may not be the person who came up
with the idea—particularly if the proposer is wedded to a particular vision, as was the case
with de Lesseps. More generally, flair, creativity, and imagination aren’t always
accompanied by a capability to deliver—which is why small tech firms often struggle to
capitalize on their inspiration and are bought out by less-inventive but better-organized
giants.
To improve:
/
In assessing a proposal, make sure that the experience of the people recommending the
investment closely matches its context. If they point to their prior work, ask them to
explain why that work is relevant to the current situation. Get the advocates to question
their assumptions by engaging in “premortem” discussions, in which participants try to
surface what might cause a proposal to fail. RWE now does this as part of its projectevaluation process.
CONCLUSION
Leaders need many qualities, but underlying them all is good judgment. Those with
ambition but no judgment run out of money. Those with charisma but no judgment lead
their followers in the wrong direction. Those with passion but no judgment hurl
themselves down the wrong paths. Those with drive but no judgment get up very early to
do the wrong things. Sheer luck and factors beyond your control may determine your
eventual success, but good judgment will stack the cards in your favor.
A version of this article appeared in the January–February 2020 issue of Harvard Business Review.
Sir Andrew Likierman is a professor at London Business School and a director of Times Newspapers and
the Beazley Group, both also in London. He has served as dean at LBS and is a former director of the Bank of
England.
This article is about LEADERSHIP
Follow This Topic
Related Topics: Decision Making
/
/
Purchase answer to see full
attachment