STOA Unit 2 IP1: 5 pages with 2 references. APA FORMAT Address the following topics in your analysis of the firm:DIS Disney130.06+13.46+11.54%65,253,497+18.61%CNN Money. (n.d.). Dow Jones industrial average. Retrieved from http://money.cnn.com/data/dow30Describe the firm and the industries in which it competes.Describe the key success factors of the firm.Describe why the firm is performing well or not performing well based on the key success factors that you described above.List at least 1 real or potential technological or other external change that will impact (change) current key success factors.

Dashboards are being used more and more frequently by organizations to help highlight important organizational performance or industry metrics. Unfortunately, sometimes dashboards are just a group of data or graphs that don’t go together and fail to tell a story. For this assignment, you are a new manager of a team of data analysts and data visual designers at a polling organization that tracks worldwide views on topics. Your team has been asked to create a new dashboard, but before you start working on it, you realize that there are no training documentation or style guides for creating effective dashboards. To make sure your team follows best practices for creating dashboards, you are tasked with creating a 700- to 850-word dashboard training document using 4 dashboard examples you find online, in newspapers, or in magazines. In the training document, you will show the original dashboards and your analysis of each one. For each of the 4 dashboards, you should do the following:Describe the information and knowledge you can gain from viewing the dashboard. You should also include an image of the original visualization and a link to its source. Analyze the dashboard’s intended message and intended audience. Discuss the changes you would make and why those changes would improve the ability of the dashboard to tell a story. Discuss what lessons can be learned through the evaluation of the dashboard. State a best practice for effective dashboard creation related to your analysis.

Please use coca cola companyInternal Data Evaluate internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. Insert or remove rows as needed. Source What it Measures Data Potential Usage Example: Sales data Monthly sales by specific product Average sales that month in US dollars for each of 10 products. Data can be segmented by business and consumer markets. Can be used for trend analysis, projections, and to measure effectiveness of promotions. Secondary Data Evaluate secondary data sources and the specific information you need from each source. Insert or remove rows as needed. Source What it Measures Data Potential Usage Example: retail store analytics Dollar value of sales by quarter by major product categories Total sales of major players Market Share Analysis Seasonal patterns Primary Data Evaluate primary data needs to create and evaluate the marketing plan. Insert or remove rows as needed. Source What it Measures Data Potential Usage Example: Focus group Product usage, motives, identify group level satisfaction, decision process, etc. Qualitative Identify different reactions of market segments to product. Identify marketing opportunities, product/service flaws and opportunities Customer Relationship Management Establish customer touchpoints and develop appropriate CRM events for customer acquisition, retention, and profitability. Insert or remove rows as needed. CRM Touchpoint Purpose & CRM Objective Data Potential Data Usage Example: Customer profile information on website Starts the account for visitors: name, geography, email address (Customer acquisition) Presale: geographic location; customer id, source of reference Email address Post sales: address, product purchased, quantity, price. Track new and returning customer counts, total period purchases by customer ID, geographic sales data. Can be used for loyalty rewards, retention, and targeted marketing.