Sofia University Kahneman Representativeness and Base Rates Discussion

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  1. Explain how the Representativeness Heuristic leads to mistakes.
  2. Describe what base rate means and how it contrasts with representativeness.
  3. Explain why base rates matter, even if you have additional evidence.

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Running Head: REPRESENTATIVENESS AND BASE RATES

Kahneman - Representativeness and Base Rates

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REPRESENTATIVENESS AND BASE RATES

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1.
Representativeness Heuristic entails estimating the probability of an event by comparing
it to an existing prototype that we already have in our minds. Mistakes occur when an individual
confuses the similarity of events or objects with respect to the likelihood of an outcome.
Individuals often make mistakes by assuming that objects or e...


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