SYG 2000 Howard University The Consumer as the Marketer PPT

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Bonncn

Humanities

SYG 2000

Howard University

SYG

Description

Section 1

Purpose

This assignment provides you with the opportunity to identify groupthink in different contexts of society and to analyze the potential harmful effects on free thinking.


Directions

  1. Read the five articles below that highlight very recent findings within both Google and Facebook that assert the concept of Groupthink. As you read, consider how information sources like these that you use daily are shaping your thought process.
  2. Write a one page paper in which you discuss the problems found within both companies on censoring information and opinions. You are to include the following:
    • Does the firing of the Google engineer reflect Groupthink within the company? Support your response.
    • What are the dangers of censoring content on social media sites like Facebook and Google?
    • Even if you don’t agree or like certain information, should it still be allowed to flow freely on media platforms?
    • How does the opinion piece, “The Dangers of Groupthink” reflect what you have seen or witnessed regarding political allegiance?
    • Finally, how can a student or citizen like yourself maintain the ability to ‘think’ freely without becoming absorbed into Groupthink?
    • Use examples that show you read and reviewed all required sources.

Submission

Please save your paper as a Word document and name it as "Mod2-Groupthink-Analaysis-Your Last Name.docx or .doc". Submit it as an attachment by clicking the Submit Assignment button above.


Grading

This assignment is worth 20 points. Please refer to the grading rubric below to understand how this assignment will be graded.

Page 14 of 15 in Module 2

Proceed to the next page by clicking the Next button below.

Rubric

SOC 200 Groupthink Analysis Paper Grading Rubric

SOC 200 Groupthink Analysis Paper Grading Rubric

CriteriaRatingsPts

This criterion is linked to a Learning OutcomeAnswered the question - How does the firing of the Google engineer reflect Groupthink within the company?

3.0 pts

Meets Expectation

0.0 pts

Does Not Meet Expectations

3.0 pts

This criterion is linked to a Learning OutcomeAnswered the question - What are the dangers of censoring content on social media sites like Facebook and Google?

5.0 pts

Meets Expectation

0.0 pts

Does Not Meet Expectations

5.0 pts

This criterion is linked to a Learning OutcomeAnswered the question - Even if you don’t agree or like certain information, should it still be allowed to flow freely on media platforms?

3.0 pts

Meets Expectation

0.0 pts

Does Not Meet Expectations

3.0 pts

This criterion is linked to a Learning OutcomeAnswered the question - How does the opinion piece, “The Dangers of Groupthink” reflect what you have seen or witnessed regarding political allegiance?

2.0 pts

Meets Expectation

0.0 pts

Does Not Meet Expectations

2.0 pts

This criterion is linked to a Learning OutcomeAnswered the question - How can a student or citizen like yourself maintain the ability to ‘think’ freely without becoming absorbed into Groupthink?

3.0 pts

Meets Expectation

0.0 pts

Does Not Meet Expectations

3.0 pts

This criterion is linked to a Learning OutcomeUsed examples that show you read and reviewed all required sources.

4.0 pts

Meets Expectation

0.0 pts

Does Not Meet Expectations

4.0 pts

Total Points: 20.0

Section 2

Purpose

This assignment provides you with an opportunity to research a piece of American pop culture from the past and analyze its influence on human behavior in society both then and now.

This assignment is also an opportunity for you to get familiar with the Studio tool which you will use to complete the group project - Education Issues in Module 6.


Directions

After reading the culture chapter in the OpenStax text, you should be familiar with what popular culture is. You are surrounded everyday by pop culture influences such as fashion, mass media, music, consumer goods, and celebrity pop culture icons.

For example, the Facebook phenomenon of today is greatly influencing the way we present ourselves to others we know and don't know, how we communicate with one another, how we define 'friends', and what we consider to be important information in our daily lives. This is an example of how influential popular culture can be.

Pop Culture Project Objective: Research a piece of American pop culture from the past and analyze the influence on human behavior in society both then and now.


Topic: Gold Chains (1980s)

  1. Sign up for a pop culture topic within the Pop Culture Sign Up Sheet (provided on the next page). One topic per person is allowed. I have included the decade in which the topic was popular.
  2. Browse through the online encyclopedia I have provided for you entitled, Pop Culture Universe (Links to an external site.). Click on this link and then select Pop Culture Universe under "P" for an online encyclopedia that takes you through various decades of popular culture influences such as consumer products, music, television, fashion, and icons that defined different decades in American culture. This will familiarize you with the decade that houses your topic. You should become familiar with some of the social and political influences of the decade as these often contribute to how pop culture is both created and received by a mass audience.
  3. Do some research on your topic so that you have some material to present in a PowerPoint presentation.
  4. Create a PowerPoint presentation of 6-8 slides that shares the information you learned about your pop culture topic. Include points:
    • The decade in which this pop culture is housed and a few things that defined this decade (social/political events)
    • What it is and how it began
    • Who was the most influenced by this form of pop culture and why. Just how popular did this phenomenon become?
    • Is there a form of this pop culture that exists today but may have advanced or changed in shape or form? (example, vinyl records can now be associated with CDs of today).
    • Visual examples of this pop culture (you may include video clips and pictures)
  5. Record narration for this presentation with Studio. You can find the instructions on how to use Studio below.
  6. When you start recording, you have the options of recording the screen, the webcam, or both. You are highly encouraged to choose the "both" option so your face will show in the lower right corner in the video.
  7. Please follow the guideline for video presentations [PDF] (Links to an external site.) to ensure the quality of your recording.

Submission

Click the Reply button below to find the Studio tool in the Rich Content Editor. You can find the directions on how to use Studio to record a screen capture video below.

Post your presentation and then comment on at least two of your classmates' presentations. Your comments should be constructive and thoughtful and submitted as discussion posts. You may consider the following:

  • Are you surprised by the presentation? What did surprise you?
  • Can you provide the classmate with more information/evidence about the pop culture to support his/her opinions?

Section 3

Discussion - The Customer is Always Right

Purpose

This assignment provides you with an opportunity to apply the four components of Ritzer's McDonaldization theory to a film and critique the shortcomings of Ritzer's McDonaldization theory as part of bureaucratic organizations.


Directions

Part 1: Initial Post

  1. Review the OpenStax chapter on bureaucracy and McDonaldization.
  2. View the film clip from "Falling Down." This four minute video clip is taken from the 1993 film, "Falling Down" with Michael Douglas. View this as an example of bureaucracy and McDonaldization of society as discussed in our reading for this section.Falling Down - Fast Food debacle HD [Length 4:29] (Links to an external site.)
  3. George Ritzer coined the term "McDonaldization of Society" the same year this film was released (1993).
  4. In your initial post, include the following:
    • Discuss how Ritzer's concepts of efficiency, predictability, calculability,and control monitoring are evident in this scene. What statement do you think McDonaldization makes about our postmodern society in a general sense? (not just in fast food in particular).
    • Provide an example of McDonaldization from a source such as an advertisement, video clip, or image. It doesn't have to be fast food, but can be about a service, vacation, housing, etc. Describe the elements of McDonaldization that are being portrayed in the source.

Part 2: Comments

Remember to respond to at least one classmate thoughtfully.

Continue monitoring the discussion by answering questions and providing clarifications until the end of the discussion.

Make sure to follow the online communication netiquette to create a friendly and helpful online learning environment.

Submission

Post your initial response by clicking the Reply button below, and then participate in the discussion. You can find the discussion forum by clicking the Discussions link in Course Navigation as well.


Grading

This assignment is worth a total of 10 points. Refer to the discussion grading rubric to understand how this assignment will be graded.


Section 4


User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached. Please let me know if you have any questions or need revisions.

1
Running head: GROUPTHINK

Section 1: Groupthink
Student's name
Student's institution

2
GROUPTHINK
Section 1: Groupthink
Groupthink is a situation that happens when a group of people makes a decision without
contemplating the consequences of an action or engaging in critical thinking. The primary drive
for groupthink is the desire for conformity or harmony, which limits dissent among the group
members. The situation affects large organizations such as Google and Facebook due to cases
that demonstrate groupthink actions among the staff members. (Krahulic & Walters, 2017). A
significant case of groupthink entails Google firing James Damore due to a memo on gender
differences.
James Damore, a Google engineer, wrote a memo that explained the biological
differences behind gender stereotypes in the tech industry. The memo inclined towards showing
that men have a stronger biological advantage in the tech industry, a factor vehemently opposed
by Google due to its established culture and code of conduct on gender equality. Damore's memo
influenced Google's decision to fire him due to code violation, which is a characteristic of
groupthink. According to the article, "what is groupthink?" the main features of groupthink are
an "us versus them" perspective, suppression of opinions, and a cold-treatment of outsiders
(Psychology Today, 2020). These traits define Damore's case since the memo led to a firestorm
in the company directed towards Damore and work termination, which was a cold-treatment
(Bloomberg, 2017). Furthermore, Damore reported that many colleagues in Google believed that
the tech industry should be male-dominated but feared airing such views.
A significant groupthink trait is self-censoring. In robust workplace cultures such as
Google and Facebook, self-censoring develops into administrative censoring, a factor that leads
to content censoring. Censoring content on social media sites such as Google and Facebook is
dangerous since it reduces public intelligence, enhances social gaps, promotes the spread of false

3
GROUPTHINK
narratives, and limits freedom of expression. For instance, on Facebook, censoring content limits
freedom of expression due to omissions regarding stories such as Glenn Beck, CPAC, and Mitt
Romney that arise from news curators' cognitive bias. Furthermore, censoring content creates a
false narrative since it influences people to manipulate stories; for example, Facebook uses an
injection tool to boost stories deemed important by managers (Nunez, 2016). These factors
reduce the general public intelligence due to the portrayal of one-sided stories that limit creative
thinking.
From this perspective, information should flow freely on media sites since the activity
encourages self-subversion and the recognition of flaws in thinking habits. For instance,
Hirschman's writing probed liberals to recognize groupthink habits in both conservatism and
liberal thinking. According to the article "the dangers of groupthink," the piece states that the
more robust an in-group's loyalty, the stronger the groupthink, a situation evident in political
matters. The article accurately reflects on situations in everyday life (Bute, 2015). For instance,
in Trump's 2017 rally, Sylvia Allen, the Arizona state senator, praised Trump for being "antiPC," "anti-left," and "anti-stupid" (Holliday, 2019). Furthermore, groupthink is evident in the
"Proud Liberals" Facebook page that displays hatred towards Republicans and praises towards
Steve Colbert and Obama.
In this regard, it is vital to prevent groupthink by maintaining the capacity to think freely.
Effective ways of retaining a free-thinking ability are acknowledging diversity by seeking advice
from outsiders and engaging in debates to encourage dissent among friends and work colleagues.
Moreover, it is crucial to avoid self-censoring by conveying thoughts regardless of the dissent
associated with the ideas.

4
GROUPTHINK
References
Bloomberg. (2017). Fired Google Engineer: Gender Memo Was My Response to 'Group-Think'.
Retrieved 31 October 2020, from https://fortune.com/2017/08/09/google-memo-genderdiversity-culture-problems/

Bute, M. (2015). OPINION EXCHANGE | The dangers of groupthink. Retrieved 31 October
2020, from https://www.startribune.com/the-dangers-ofgroupthink/323276341/?refresh=true
Holliday, N. (2019). America in the Grip of Groupthink – Juris Magazine. Retrieved 31 October
2020, from https://sites.law.duq.edu/juris/2019/01/08/america-in-the-grip-of-groupthink/

Krahulic, G., & Walters, P. (2017). Of Google, Groupthink and the Culture of Decision-Making
- PeopleTalk Online. Retrieved 31 October 2020, from https://peopletalkonline.ca/ofgoogle-groupthink-and-the-culture-of-decision-making/

Nunez, M. (2016). Former Facebook Workers: We Routinely Suppressed Conservative News.
Retrieved 31 October 2020, from https://gizmodo.com/former-facebook-workers-weroutinely-suppressed-conser-1775461006

Psychology Today. (2020). Groupthink. Retrieved 31 October 2020, from
https://www.psychologytoday.com/us/basics/groupthink


Gold Chains Culture
By: Student’s name

Institution:
Date:

The Decade of Gold Chains
➢ The gold chains culture emerged in the early 1980s.
➢ The 1980s is a decade that had a major influence on the current world due to various social
and political factors.

➢ Social events in the decade
❖ The emergence of movies e.g. Indiana Jones films and the Goonies.
❖ The rise of new music sub-genres in hip-hop, house, and punk rock.
❖ Diverse fashion

❖ The birth of cable news (Jamie, 2019)

➢ Political events in the decade
❖ Attempted assassination of Ronald Regan

The Gold Chains Culture
➢ The Gold chains is a hip hop culture that emerged in the early 1980s.
➢ RUN DMC introduced the gold chain culture, which spread to other artists such as Rakim,
Slick Rick, and Big Daddy Kane.

➢ The culture involves rocking gold chains as a sign of success in the hip hop music genre (HipHop Staff, 2020).

RUN DMC group

The gold chain culture

Individuals Affected by the Culture
➢ Individuals affected by the gold chain culture were:
❖ Hip Hop artists

▪ Hip hop had the notion that lacking a gold chain means that someone’s
career was failing.
❖ Black celebrities

▪ The culture spread to black celebrities such as movie stars. For instance, the
gold chain culture is evident in “I’m Gonna Git You Suc...


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