George Mason University Sports Marketing Paper

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OA17

Business Finance

George Mason University

Description

Promotions Evaluation – students are to evaluate the promotions for an WNBA or NFL team.

Promotions Evaluation Assignment & Discussion: Read everything before doing anything.

Written Guidelines: your paper should respond to all parts of the assignment, be typed double spaced, and uploaded on Canvas before class time during Week 11. Papers should not be turned in earlier than the due date. Report in your paper the WNBA or NFL game, date, time, opponent and score your selected team played against.

THE ASSIGNMENT:

Many fans rely heavily on sport web sites to gather information about their brand.

Visit a Web site of two WNBA or two NFL teams.

  1. Evaluate the sites in terms of content, ease in navigation, links, aesthetics, relevance, timeliness, and overall presentation. Compare and contrast the quality of each site and determine if each meets the wants and needs of the targeted visitor.
  2. Watch an entire contest (game) for one of the WNBA or NFL teams whose Web site (you) evaluated Answer the following question:

Has no in-person attendance (because of the pandemic) at sport contest resulted in symbolic promotions seen or hear that add value to the team and/or organizations' brand? Explain.

Objective of the assignment: Students will use the information provided below to determine the quality of the Web sites and to see that the wants and needs of the visitors may vary depending on the organization.

Use these elements to help evaluate the web site content in question #1.

Dan Migala, publisher of The Migala Report and a regular contributor to Street & Smith's SportsBusiness Journal, offered the following thoughts on six essential elements for any Web site:

  1. "What's New" section. Because a Web site thrives on newness, this section helps users immediately discover new information and ultimately increases the likelihood that they will visit the site more frequently.
  2. Search engine or site map. A simple search engine allows users to type in a keyword to find information on things such as schedules or parking quickly and easily

3 Feedback mechanism. Consumers want to be heard Organizations such as the Buffalo Bills offer a customized menu that allows users to direct their feedback to a specific department—ticket sales, community relations, and so on. An automated response which lets users know that their sage has been received, is an excellent feature. Most important however, is the fact that the most successful sites read all of the feedback they receive and respond to it.

  1. Phone numbers. Organizations should make sure not only that they list appropriate phone num berg—group sales, store, ticket hotline—on their sites, but also that they make them visible and easy to find because users are still likely to pick up the phone with a question.
  2. Privacy policy. If a site asks visitors to volunteer information about who they are (and most Web sites do), it has become de rigueur to draft and display a privacy policy.
  3. Simple traffic reports. The most successful commercial Web sites generate revenue from a variety of sources such as advertising. To generate advertising revenue consistently, a site must conduct and showcase research that allows prospective advertisers to both qualify and quantify an online ad buy (e.g., track page requests, unique visitors, time on-site, or orders).

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Explanation & Answer

Attached. Please let me know if you have any questions or need revisions.

Surname: 1

Students Name
Instructor
Course
Date
Sports Marketing
Introduction
Football teams use their websites to demonstrate who they are and their capabilities, as well
as communicate events and news regarding football and the team. The truth is that the team
website i crucial in increasing the online visibility of the team and get in front of possible donors
and sponsors. An effective website helps a team grow by making it famous and attracting
financial support through sales of tickets, other items, as well as advertisements. This is an
evaluation of two football team's website.
The Arizona Cardinals Website: https://www.azcardinals.com/
The Arizona Cardinals website keeps the team in control of its online presence. The
website is easy to find by searching football teams within the state. It has great content and is
easy to navigate in addition to its attractive appearance. What welcomes a visitor at the top of the
website is the name of the club and its attractive logo. One thing that makes the website
remarkable is its organization. Different items are strategically placed on the website such that
they are easy for a visitor to see. This makes it very easy to navigate the website. It is not stuffy
and a visitor has an opportunity to see everything and not confuse any part with another. A

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visitor can easily choose to watch the news, video, listen to podcasts, see photos, team, schedule,
vote, learn about the stadium, and buy tickets as well without much struggle.
Tickets: The tickets are highly customized such that ta visitors can choose to view information
under different ticket categories including single home tickets, group tickets, season tickets, and
so on.
Latest News: There is a news section that helps users learn often incoming information
regarding football events and outcomes. This is not limited to news about the club but football in
general. This attracts visitors to visit the website often.
Search Engine: There is a search engine that one can key in and search what they want
information about. The website also has achieved a site map with past events.
Phone numbers: there is a phone number available on the website. Another contact in contact
information is available un...


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