BSA 493 SEU Small Business Plan of Ahmac Enterprises Discussion Paper

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Business Finance

BSA 493

Saudi electronic university



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College of Administrative and Financial Sciences Assignment 2 Course Name: Entrepreneurship and Small Student’s Name: Business Course Code: - MGT 402 Student’s ID Number: Semester: I CRN: Academic Year: 1440/1441 H For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented; marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Read carefully Grading Rubric below for specific criteria: 0-5 Marks • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Department of Business Administration Entrepreneurship and Small Business - MGT 402 Assignment 2 Marks:5 Course Learning Outcomes: 1. Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place. (Lo 1.8, 4.3 & 4.5). 2. Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4). Start-up Business Plan Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia. (In Continuation to the Assignment -1) 4. Products and Services a. Describe in depth your products or services. (Technical specifications) b. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features. 5. Marketing Plan a. Market Research- Why? b. Market Research- How? Primary or Secondary Data? c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection. Product • Describe the most important features. What is special about it? • Describe the benefits. That is, what will the product do for the customer? Customer • Identify your targeted customers, their demographics Competition • What products and companies will compete with you? • How will your products or services compare with the competition? Strategy • Outline a marketing Strategy. Promotion • How will you promote your Product? • What will be your promotional budget? Distribution Channels How do you sell your products or services?
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Explanation & Answer

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Student Name
Institution affiliation


Products and Services
Ahmac Enterprises chooses to work with Apple due to its comprehensive coverage of
technological advancements in its products. Apple manufactures the leading computer products
competing at an unbeatable rate hence guaranteeing success to Ahmac. The MacBook’s Ahmac
Enterprises will be selling to its customers have the best technical specifications that can’t be
compared easily to other products in the market (Abrams, 2015). Some of the specifications are
explained below:

Display; Ahmac Enterprises will avail the MacBooks with the display resolutions. We
specifically intend to select the Retina display for our clients. It comes with a 13.3-inch
diagonal screen, a backlit display of the LED type, and IPS technology. The screen
resolution is 2560-by-1600, and it provides 227 pixels for every inch supporting millions
of colors. The supported scaled solutions for this display are; 1680 by 1050, 1440 by 900,
1024 by 640 with 500 nits brightness. The devices have the full color of P3 and accurate
tone technology.

Processor; Ahmac enterprises avail a wide range of the Apple MacBook’s with top quality
processors. The ready deals are 1.4GHz-core of the 8th-generation Intel Core i5 and turbo
boosts up to 3.9GHz and 128MB of SDRAM. There is also 2.0GHz-core of the 8thgeneration Intel Core i5, and turbo boosts up to 3.8GHz coming with 6MB shared and an
L3 cache.

Storage; The plan is to have MacBook’s with 256GB, 256GB SSD, 512GB, 512GB SSD,
1TB and 1TB SSD of storage. The plan's memory capacity is 8GB of 2133MHz LPDDR3
onboard memory and others with 16GB of 3733MHz LPDDR4X onboard memory.


Those are just but a few specifications of the devices that Ahmac enterprises plan to deal
with. The business will always keep in touch with the latest technologies to deliver the best quality
to the customers (Abrams, 2015).
Apart from availing the best quality to our customers, there are factors strategically set,
which we believe can give th...

Really great stuff, couldn't ask for more.


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