The Profitability of A Business and Sustainable Competitive Advantage Discussion

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Business Finance

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Quebecor Printing is a commercial printing company that is expanding, acquiring ailing printing companies, and moving into international markets. They have completed more than 100 mergers and buyouts since 1972 and have focused on customized service by using "selective binding" to print. Apply strategies from Porter's model to make Quebecor Printing’s business more profitable.


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Running head: DISCUSSION

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Discussion

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DISCUSSION

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The profitability of a business is heavily determined by its position in the industry
(University of Cambridge n.d). However, for a company to attain profitability in their operations
in the long run, they must be able to attain a sustainable competitive advantage. Porter (1985)
asserts that there are two main ways that a company can successfully gain a competitive strategy
in their industry. They can e...


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