MKT 201 Post University Unit 2 Forms of Distribution Channels Discussion

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MKT 201

Post University

MKT

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Overview

A distribution channel (also called a marketing channel) is the path or route decided by the company to deliver its good or service to the customers. The route can be as short as a direct interaction between the company and the customer or can include several interconnected intermediaries like wholesalers, distributors, retailers, etc.

Hence, a distribution channel can also be referred to as a set of interdependent intermediaries that help make a product available to the end customer.

Simulated Business Scenario

Jose, the Vice President of Retail Operations for Post Electronic Devices Incorporated (PED) just left a strategy meeting. He met with Elan, his Retail Sales Director to discuss a distribution plan to increase product awareness and interest. Jose wants Elan to develop a report that assesses the advantages and disadvantages of different types of retailers that can help distribute the products.

Questions

  • How can Elan utilize a Direct Sales strategy to increase product awareness and interest in PEDs product offerings?
  • How can Elan utilize Brokers and Distributors to increase interest in PEDs product offerings?

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Explanation & Answer

please find the attached file

Running head: FORMS OF DISTRIBUTION CHANNELS

Forms of Distribution Channels
Name
Institutional
Date

1

FORMS OF DISTRIBUTION CHANNELS

2

How can Elan utilize a Direct Sales strategy to increase product awareness and interest in
PEDs product offerings?
There are at least four direct sales strategies that Elan can utilize when seeking to increase
interest in PEDs offerings and product awareness. The four selling strategies include using Email marketing, cutting costs with cross-promotion...


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