Description
Compare and contrast Publix against its new competitors in Richmond, Virginia, to get a sense of the industry environment. Based on your analysis, what is Publix doing right that gives the firm a competitive advantage? What could Publix learn from competitors?
Publix is using an integrated cost leadership/differentiation strategy. Describe at least two tactics it uses to differentiate itself. Then describe at least two tactics it uses to be a low-cost leader. What are some of the risks of this strategy?
In 2003, Publix was a first mover in offering a grocery delivery service, called Publix Direct, but the new service failed. Now that competitors have recently succeeded with this service, Publix is trying again. Do you think Publix will succeed or fail? Explain your answer.
Publix employees routinely demonstrate an entrepreneurial mindset. Describe at least two examples of trends in the external environment that Publix has turned into entrepreneurial opportunities and answered with innovations.
Will Publix’s partnership strategy with Instacart allow it to meet the online challenge? Does the company need to increase investment in its Aprons meal kit and prepared foods or should it focus more on expanding higher-margin private label products and organic offerings? Basically, how can Publix position itself for continued growth when faced with this challenging business environment? Explain your answer.
Explanation & Answer
Attached. Please let me know if you have any questions or need revisions.
Running Head: PUBLIX SUPERMARKET
1
Title: Case Study: Publix Supermarket
Introduction:
•
This section of the paper provides a brief description of the company.
Question One: Comparison and Contrast
•
This section of the paper compares and contrasts Publix supermarkets against its new
competitors in Richmond, Virginia
•
The section also provides a comprehensive discussion on what Publix Supermarket is
doing right that provided it with a competitive advantage.
•
Lessons, that Publix can learn from its competitors has been discussed under this section.
Question Two: Cost leadership/differentiation strategy
•
This section highlights and outlines two tactics that Publix uses to be a low-cost leader, as
well those that it uses to differentiate itself.
Question Three: will Public Succeed or Fail?
•
An explanation on why Publix will succeed after failing in its 2003 attempt of the grocery
delivery service has been provided in this section.
Question Four: Trends in the External Environment
•
This section of the paper discusses the trends in Publix supermarkets that have been by
Publix supermarkets into entrepreneurial opportunities.
Question Five: Publix’s partnership strategy with Instacart
•
Publix’s partnership strategy with Instacart as well as how it allows the company to meet
online challenges has been well-illustrated in this section
•
This section also outlines and explains ways in which Publix can position itself for
sustained grown during challenging times has also been outlined and explained.
Conclusion
•
The conclusion section summarizes what the entire paper contains
References
Report: Publix
Publix
by RobertM
General metrics
8,052
1,209
62
4 min 50 sec
9 min 18 sec
characters
words
sentences
reading
time
speaking
time
Writing Issues
No issues found
Plagiarism
This text seems 100% original. Grammarly found no matching text on
the Internet or in ProQuest’s databases.
Report was generated on Wednesday, Nov 4, 2020, 02:52 PM
Page 1 of 7
Report: Publix
Unique Words
37%
Measures vocabulary diversity by calculating the
percentage of words used only once in your
document
unique words
Rare Words
35%
Measures depth of vocabulary by identifying words
that are not among the 5,000 most common English
words.
rare words
Word Length
5.5
Measures average word length
characters per word
Sentence Length
19.5
Measures average sentence length
words per sentence
Report was generated on Wednesday, Nov 4, 2020, 02:52 PM
Page 2 of 7
Report: Publix
Publix
Introduction
Publix is an international company with high acknowledgment in the targeted
market sectors. It mostly functions as a traditional grocery or supermarket that
garners 33.33% of the largest share of the market of any grocer exclusive of
Walmart in the USA (Harrison et al., 2018). The heightening competition within
the business industry had made it dif cult for the Public to maintain its
position as a market leader. Generally, its competitors in Richmond, Virginia,
include Kroger, Food Lion, Walmart, Aidi/Lidl, Wegman's, and Whole Foods.
Question One
Publix supermarket runs in a highly competitive industry such that its core
strategies aim at the quality of the product, customer service, shopping
environment, convenient locations, and competitive pricing. For example,
compared to its new competitors like Kroger and Wegman, Publix's customer
service is one of its greatest strengths that has helped it be ranked as the
leading supermarket amongst others on the American Consumer Satisfaction
Index for exactly fourteen years (Harrison et al., 2018). Secondly, unlike its
competitors, Publix is identi ed as the most socially accountably rm in the
USA, ranking the second-best after Wegman's. It is because it plays a
signi cant role in boosting the satisfaction of employees. Thirdly, the company
emphasizes a lot the quality of the product. Just like most of its rivals, Publix
offers several private labe...
Review
Review
